Blockparty, NBA’s Brandon Jennings to Launch into NFT Space with Ballislife

Ballislife will help launch Brandon’s mixtapes and merchandise into the NFT space via collectibles.
License Global

September 14, 2021

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Digital collectibles platform Blockparty has announced a partnership with the NBA’s Brandon Jennings and his luxury streetwear brand Tuff Crowd to launch into the NFT world via a collaboration with the sports and entertainment brand Ballislife.  

“Blockparty has always been passionate about helping empower brands to form deeper connections with their communities and fans, and that relationship has some of its strongest roots in the sports and entertainment world,” says Vladislav Ginzburg, chief executive officer, Blockparty. “We’re thrilled to be working with such notable and iconic names in sports to only further strengthen the relationship between players, brands and fans.” 

Fans and collectors can have access to Brandon from owning one of his original VCR mixtapes to a signed jersey from the pro legend.  

“I’m really excited to work with Blockparty on introducing Tuff Crowd to the metaverse, and it’s been a great experience thus far as we make our first leap into NFTs,” says Brandon Jennings.

 “Ballislife was another obvious partner because they represent the ideal culture for high school basketball, and it only felt right that I went back to where it all began. I want to make sure I am giving fans exclusive access to the people and things they can’t get anywhere else – whether that’s art, physical pieces and 1:1 interaction with their favorite athletes and brands.” 

“I started filming high school basketball players because of athletes like Brandon Jennings – he made the process of making mixtapes easier with his flashy, yet ferocious play,” says Matt Rodriguez, founder and president, Ballislife. “It’s only fitting that we could be a part of putting out the first ever 'Mixtape Legend' NFT featuring Brandon.” 

To learn more about how Blockparty is connecting fans with the athletes, creators, artists and brands, visit 

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