BLE: Rainbow Grows Two New ShowsBLE: Rainbow Grows Two New Shows

Animation studio plans new toy range, promotional packaging for two new series.

Rainbow has tapped toy company Simba Dickie Group to release the first products for its live action girls’ series “Maggie & Bianca Fashion Friends” and entered a promotional partnership with Kellogg’s for “Regal Academy.”

The new toy collection for “Maggie & Bianca” includes fashion art and crafts, role play, musical and electronic items. It also aims to embody the concept of “expressing yourself” by allowing girls to enter the world of the show and find and express their own style and personality.

The new toy line is now hitting shelves throughout Europe.

Meanwhile, Kellogg’s will feature “Regal Academy” on its packaging from Oct. 31 to Feb. 7.

The promotion will also include a competition where consumers can win a “Magic Regal” weekend and prizes everyday such as fashion dolls from Giochi Preziosi, DVDs from Koch Media and books from Fabbri Editore.