Playboy has announced a collaboration with tequila brand Código 1530 to create the Rare Hare Double Barrel Añejo tequila. The special-edition Rare Hare Double Barrel Añejo tequila is aged in French Oak Napa Valley Cabernet wine barrels and finished in fine Spanish Sherry-Fino casks.
"We thought it would be a terrific pairing to partner Código 1530, a leader in hand crafted spirits with Playboy, a pioneer as a global lifestyle and entertainment brand," says Ron Snyder, chief executive officer, Código 1530. “Both brands highlight the simple luxuries. This partnership embodies the essence of the Playboy brand as curators of pleasure and self-expression, and brings that together with the craftsmanship, creativity and sophistication of Código 1530 in a unique collaboration."
“To bring Playboy to life in this category we looked for the best of the best in spirits producers,” says Jared Dougherty, president, strategic partnerships, Playboy. “For tequila, there is no better brand than Código 1530 and their team of tequila and mezcal artisans."