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January 26, 2022
Igloo has revealed a new collaboration with the Grateful Dead and Care Bears with the release of a special-edition Playmate cooler featuring original artwork of a reimagined Care Bear inspired by the legendary rock band.
“This is the triple collab that brings smiles to our faces, rock ‘n’ roll to our spirits and ice-cold drinks in our hands,” says Brian Garofalow, chief marketing officer, Igloo. “For decades, the iconic Grateful Dead and the lovable Care Bears have represented peace, love, community and lots of color, so it made perfect sense to join them into a design on the fan-favorite Playmate – the cooler that’s been bringing people together during good times since 1971.”
Igloo designed the all-new Grateful Dead Dancing Care Bears Little Playmate with original artwork that creatively and colorfully blends the two beloved brands, from hearts and stars seen within the universe of the Care Bears to roses and lightning bolts made famous on the Grateful Dead album covers. The Dancing Care Bear showcased prominently throughout the four panels of the Playmate cooler remixes the many Care Bear characters into one that’s inspired by elements of the famous Grateful Dead dancing bears and dancing skeletons – complete with the Steal Your Face design as the symbol on the Bears tummy.
The Igloo x Grateful Dead x Care Bears Little Playmate cooler (with a 7-quart capacity that fits up to nine 12-ounce cans) can be purchased now while supplies last at Igloocoolers.com/gratefuldeadxcarebears.
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