Firefly Develops Anne Geddes BrandFirefly Develops Anne Geddes Brand

Firefly Brand Management has announced two new licensees for the Anne Geddes brand, part of a push to develop the property worldwide and expand the iconic photographer’s presence in the U.S.

Leg Avenue has signed on for a line of infant and toddler dress-up sets and Coats and Clark will create yarn, crochet and pattern books that feature Geddes’ work.