IMG College Licensing, Learfield Resurrect CLC

CLC was a licensing company credited with founding the collegiate licensing industry. IMG and Learfield hope to leverage the brand’s goodwill to work with colleges to license their institution for products and experiences.

“CLC was the company that gave birth to the collegiate licensing industry in 1981 after a licensing agreement between legendary Alabama football coach Paul ‘Bear’ Bryant and original company founder Bill Battle,” says Greg Brown, president and chief executive officer, Learfield IMG College, parent company of CLC. “Bill and CLC saw an opportunity in the marketplace and developed an innovative solution to meet that need, and we pledge to continue that type of visionary leadership and innovation.”

Industry veteran Cory Moss will lead the new CLC. The company has already began working for potential clients out of its Atlanta offices.