Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new
animated television series. Global merchandising rights for
will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees.
creator Jim Davis will continue to produce the
syndicated comic strip.
The acquisition of
will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant Ninja Turtles,” “Blue’s Clues & You!” and an all-new animated “Star Trek” series.
is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties,” says Pam Kaufman, president, VNCP. “With fans around the globe that span both kids and adults, we are excited to ignite
into a multigenerational
Originated by cartoonist Jim Davis,
has spawned movies, TV shows, stage shows and various consumer merchandise. Last year, the character celebrated its40th anniversary
with a variety of licensing deals.
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