The Copyrights Group Unveils New Style Guide for Paddington

The Copyrights Group (a StudioCanal company) has revealed its new style guide for Paddington, inspired by Peggy Fortnum’s classic illustrations of the bear.  

The new asset pack, unveiled at Licensing Expo in Las Vegas, extends the offering of the Classic Paddington artwork into the baby and gifting space by stylizing the art with fresh warm palettes and graphic treatments.  

Mmmm Marmalade! was created by Watermelon Creative in collaboration with Copyrights’ creative team to celebrate Paddington’s fondness for food and the natural world. 

Warm colors have been associated with Paddington’s favorites (such as marmalade sandwiches, oranges, bees and flowers) alongside inspiring quotes encouraging little cubs to go on many adventures and embrace their unique qualities. All prepared art is ready for manufacturing. 

“We are delighted to expand our creative offering for Classic Paddington, which celebrates Paddington as a heritage brand with a modern look,” says James Hinton, vice president, creative services, The Copyrights Group. “The new guide turned many heads at Licensing Expo, Vegas and we are already dealing with inquiries about its potential across multiple categories.” 

“Paddington in Peru” Cast Announcement 

Olivia Colman, Antonio Banderas, Rachel Zegler and Emily Mortimer are all reportedly in talks to join returning cast members, Hugh Bonneville, Julie Walters, Jim Broadbent, Madeleine Harris and Samuel Joslin in the upcoming film, “Paddington in Peru.” Ben Whishaw is set to reprise his role as the voice of Paddington, with Imelda Staunton returning as the voice of Aunt Lucy. Negotiations are ongoing, David Heyman, producer, StudioCanal, has revealed. 

Related:‘Paddington Lo-Commotion’ Outdoor Immersive Experience Announced

“Paddington in Peru” is set to bring Paddington’s story full circle as he returns to Peru to visit his Aunt Lucy, who now resides at the Home for Retired Bears.