Asset pack was released at Licensing Expo, Las Vegas, ahead of the new Paddington movie, with Olivia Colman, Antonio Banderas, Rachel Zegler and Emily Mortimer reportedly joining the cast.

License Global

June 27, 2023

1 Min Read
Paddington illustrations.
Paddington illustrations. The Copyrights Group

The Copyrights Group (a StudioCanal company) has revealed its new style guide for Paddington, inspired by Peggy Fortnum’s classic illustrations of the bear.  

The new asset pack, unveiled at Licensing Expo in Las Vegas, extends the offering of the Classic Paddington artwork into the baby and gifting space by stylizing the art with fresh warm palettes and graphic treatments.  

Mmmm Marmalade! was created by Watermelon Creative in collaboration with Copyrights’ creative team to celebrate Paddington’s fondness for food and the natural world. 

Warm colors have been associated with Paddington’s favorites (such as marmalade sandwiches, oranges, bees and flowers) alongside inspiring quotes encouraging little cubs to go on many adventures and embrace their unique qualities. All prepared art is ready for manufacturing. 

“We are delighted to expand our creative offering for Classic Paddington, which celebrates Paddington as a heritage brand with a modern look,” says James Hinton, vice president, creative services, The Copyrights Group. “The new guide turned many heads at Licensing Expo, Vegas and we are already dealing with inquiries about its potential across multiple categories.” 

“Paddington in Peru” Cast Announcement 

Olivia Colman, Antonio Banderas, Rachel Zegler and Emily Mortimer are all reportedly in talks to join returning cast members, Hugh Bonneville, Julie Walters, Jim Broadbent, Madeleine Harris and Samuel Joslin in the upcoming film, “Paddington in Peru.” Ben Whishaw is set to reprise his role as the voice of Paddington, with Imelda Staunton returning as the voice of Aunt Lucy. Negotiations are ongoing, David Heyman, producer, StudioCanal, has revealed. 

Related:‘Paddington Lo-Commotion’ Outdoor Immersive Experience Announced

“Paddington in Peru” is set to bring Paddington’s story full circle as he returns to Peru to visit his Aunt Lucy, who now resides at the Home for Retired Bears.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like