Peanuts Expands Across the U.K.

Peanuts will celebrate its 70th anniversary in 2020.

New partners for apparel include Fashion U.K. for children’s daywear that is set to launch this summer and; Kokomo for health and beauty products including bath and body, oral health care and accessories and more, which will debut in fall/winter 2019.

Blueprint has extended its stationery line with new gifting items. Hype has added additional greeting cards, including a new range of mini-cards. Ecell Global will release phone cases, and Portico is on board for calendars.

In the food category, Asvina has debuted a line of roasted peanut cookies and peanut butter featuring Snoopy, Woodstock and Charlie Brown on the packaging.

“We have some of the best-in-class licensees on board bringing fantastic Snoopy products to market in the U.K.,” says John Taylor, managing director, U.K., CPLG. “With further deals in the pipeline across ceramics and publishing, and with new fashion collaborations launching later this year, the U.K. licensing program is set to reach new heights as Peanuts turns 70 next year.”