‘Molang’ Capsule Collection Announced

Millimages, an independent European animation studio and IP developer, is set to launch a new “Molang” capsule collection aimed at Gen Z and family targets. 

Based on the illustration of Korean artist Hye Ji Yoon and the creation of the “Molang” universe by French author Marie Caroline Villand, Millimages started producing the TV series in 2015. 

Inspired by the Franco-Korean Molang universe, the 73-piece capsule will feature unisex cuts, streetwear, dresses, pajamas and pop accessories. As of June 2023, the collection will be sold worldwide (excluding China) by ready-to-wear fashion company, SHEIN. 

“The collection confirms the evolution of the ‘Molang’ brand, inspired by the character's adventures on social media, digital platforms and TV, has organically transformed into a hit with Generation Z,” says Alexandra Algard Mikanowski, licensing and merchandising director, Millimages, “Today, its social network community of over seven million fans generate an incredible 27 billion views on the GIPHY platform, surpassing both the ‘Star Wars’ and Hello Kitty franchises. We look forward to bringing these devoted fans even more ‘Molang’ joy with this new capsule collection.”