Looney Tunes Boosts Fashion Presence

Forever 21, Bershka, Zara, Primark, Iceberg, H&M and Lazy Oaf are among the fashion houses that have features Looney Tunes and other Warner Bros. classic animation characters including Scooby-Doo and Tom and Jerry.

Bershka’s range takes Looney Tunes beyond jersey and t-shirts into a full denim range, while other designers are combining the iconic cartoon outlines with vintage photography.

In the U.S. and the U.K., Forever 21 has launched its first adult apparel line based on Warner Bros.’ classic characters. To accompany the launch, Forever 21 has produced a fashion video in which a model wearing the line is immersed in the world of WB classic animation.

“We’re thrilled with the way Looney Tunes has lent itself to so many fashion applications," says Emanuela Tartari, director, apparel, accessories, housewares