Looney Tunes Boosts Fashion Presence

Warner Bros Consumer Products is celebrating the success of Looney Tunes fashion collaborations around the world, which will pave the way for additional partnerships this year and beyond.

Forever 21, Bershka, Zara, Primark, Iceberg, H&M and Lazy Oaf are among the fashion houses that have features Looney Tunes and other Warner Bros. classic animation characters including Scooby-Doo and Tom and Jerry.

Bershka’s range takes Looney Tunes beyond jersey and t-shirts into a full denim range, while other designers are combining the iconic cartoon outlines with vintage photography.

In the U.S. and the U.K., Forever 21 has launched its first adult apparel line based on Warner Bros.’ classic characters. To accompany the launch, Forever 21 has produced a fashion video in which a model wearing the line is immersed in the world of WB classic animation.

“We’re thrilled with the way Looney Tunes has lent itself to so many fashion applications," says Emanuela Tartari, director, apparel, accessories, housewares and domestics, Warner Bros Consumer Products EMEA. "Designers are using the characters’ iconic looks and unmistakable personalities to create ranges that are fun and of the moment. Looney Tunes is a global pop culture brand that can connect with all demographics and retail channels through distinct creative programs.”