Williams-Sonoma Debuts Marvel Collection

Marvel Entertainment and Williams-Sonoma have made an exclusive collection of Super Hero kitchen and bake ware merchandise. 

The Williams-Sonoma line features retro character art and graphics of the original Marvel comics, using images of Marvel Super Heroes including Spider-Man, Hulk, Captain America and Iron Man. Products include cookie cutters, pancake molds, adult and child aprons, spatulas and iced cookies exclusively sold at the 255 Williams-Sonoma stores in the U.S. and Canada.

“Building upon our incredibly successful relationship with Williams-Sonoma, we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen."