Precious Moments Secures New Licensees

Three new partners will expand the inspirational brand’s product lineup.

Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.

Traly will produce Precious Moments-branded back-to-school stationery items including notebooks, folders and other supplies, as well as souvenirs and more for the U.S. and Canada; Boys Town will develop calendars for fundraising purposes in the U.S.; and Lux Design Limited will create a jewelry line including pendants, bracelets and key chains with Swarovski crystals under its LuxCraft division for Hong Kong and Macau.

“Our new wide-ranging licensees demonstrate the expansion of Precious Moments into even more products meaningful to consumers’ everyday lives,” says Patrice Paglia, vice president, licensing, Precious Moments. “From children’s back-to-school items to fashion jewelry for adults, the loving, caring, and sharing essence of Precious Moments is a theme that resonates with all ages.”