The line will be available on Sept. 8.

License Global

August 26, 2022

1 Min Read
The “Alice in Wonderland” collection.
The “Alice in Wonderland” collection.Sigma Beauty

Sigma Beauty is launching their newest line of fairytale-inspired cosmetics for the fall season. Inspired by Disney's “Alice in Wonderland,” this collection launches an eyeshadow palette, pressed-powder cheek duo, 5-piece brush set and lip duo.  

"We are thrilled to launch another collection with Disney!" says Dr. Simone Xavier, co-founder and chief creative officer, Sigma. "Our first collaboration with Disney was our ‘Cinderella’ Collection, and our take on it was mature and nostalgic, chic and elevated. For ‘Alice in Wonderland,’ I wanted to visit this dreamlike world. The curiosity to follow the White Rabbit, the sensation of falling into the unknown, the surprise of encountering surrealist elements and characters, the joy of interacting with out-of-the-ordinary scenarios - everything about ‘Alice in Wonderland’ is exciting and new. The packaging and limited-edition brush finishes are inspired by Alice's fall down the rabbit hole, imprints on each eyeshadow feature the characters who inspired the hues. This Disney ‘Alice in Wonderland’ Collection is daring, colorful and a playground for makeup lovers. I hope it entices our clients to dream and dare, and use their imagination to be whoever they want to be."  

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like