Sigma Beauty Goes Down The Rabbit Hole

Sigma Beauty is launching their newest line of fairytale-inspired cosmetics for the fall season. Inspired by Disney's “Alice in Wonderland,” this collection launches an eyeshadow palette, pressed-powder cheek duo, 5-piece brush set and lip duo.  

"We are thrilled to launch another collection with Disney!" says Dr. Simone Xavier, co-founder and chief creative officer, Sigma. "Our first collaboration with Disney was our ‘Cinderella’ Collection, and our take on it was mature and nostalgic, chic and elevated. For ‘Alice in Wonderland,’ I wanted to visit this dreamlike world. The curiosity to follow the White Rabbit, the sensation of falling into the unknown, the surprise of encountering surrealist elements and characters, the joy of interacting with out-of-the-ordinary scenarios - everything about ‘Alice in Wonderland’ is exciting and new. The packaging and limited-edition brush finishes are inspired by Alice's fall down the rabbit hole, imprints on each eyeshadow feature the characters who inspired the hues. This Disney ‘Alice in Wonderland’ Collection is daring, colorful and a playground for makeup lovers. I hope it entices our clients to dream and dare, and use their imagination to be whoever they want to be."