Bob Ross Appoints J&M to Expand European Reach

Bob Ross is painting his way across Europe.

License Global, Content Editor

September 29, 2020

1 Min Read
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Licensing agency J&M Brands has signed on to represent Bob Ross in EMEA, excluding the U.K.

With millions of fans around the world and his popularity rising fast since the pandemic, The Bob Ross TV series is broadcasted on many platforms in Europe. His fan base is not just the original target audience from the ‘80s anymore, as Millennials seem to be following him on Instagram and Twitch TV in masses.

“Who doesn’t know Bob Ross,” says Monique Beck, co-owner, J&M Brands. “We are very excited to be working with Firefly on Bob Ross and with Bob Ross products such as inspirational booklets, t-shirts and hoodies, full suits, vinyl figures, fun games and many more selling out across the world, we have no doubt we can expand on the product range available in Europe and create some unique Bob Ross licensing opportunities.”

Product releases will be announced at a later date.

In other Bob Ross news, The Op released a Bob Ross version of “Monopoly” just last month.

 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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