Hallmark Celebrates Forever Friends

Hallmark is celebrating the 25th anniversary of its Forever Friends property, and has signed seven new partners to its program.

Baby clothing and accessory supplier Dennicci will produce a range of Forever Friends clothing with several key retailers for 2012.

Manufacturers Fashion-Lab will make a range of ladies and children’s nightwear and daywear.

Textile manufacturer Zap will produce a fun collection of curtains, towels, fleece blankets, pajama cases, duvet covers, cushions and rugs.

Fine Décor will make wall décor including wallpaper, borders and wall stickers.

U.K. nursery and children’s interior specialists Izziwotnot have added two ranges to their portfolio: Forever Friends Little Star and Forever Friends Beautiful for boys and girls, respectively.

Beauty Works Ltd have also signed up and will be using the original very cute bear to produce an exciting new range of personal care and bedroom accessories for all ages.

Inphase International, a major distributor of premium branded electrical items for over 20 years, has also joined the Forever Friends stable of licensees.

"I am absolutely delighted to see how well the brand has grown this year and am certain that 2012 will be a fabulous year for Forever Friends," says Julie Michell, licensing manager at Hallmark.