Perry Ellis Sets Sights on South Korea

ASIA–Perry Ellis International has signed a new licensing agreement with Taesok Optical Co. for a collection of eyewear in South Korea.

The agreement will see Taesok Optical produce ophthalmic and sunglass styles under the Perry Ellis brand that feature bold designs and prints commonly associated with the fashion property. 

“We look forward to working closely with Taesok Optical’s design team to continue elevating and expanding the Perry Ellis brand in the South Korean market,” says Oscar Feldenkreis, chief executive officer and president, Perry Ellis International. “Our unique brand positioning and commitment to product excellence underscores our continued dedication to expand our global business,”

The Perry Ellis eyewear collection will be distributed through select home shopping networks, online and in optical stores, with a product launch slated for fall.