Cricketer Virat Kohli and USPL’s apparel line Wrogn have teamed with Animal Planet for a new collection, Animal Planet X Wrogn.
The apparel range aims to shine a light on the cause of endangered species. Conceptualised by Black White Orange, Animal Planet’s licensing agent, each product in the range portrays an endangered animal. Designs include images of endangered animals such as tigers, sea turtles, gorillas, Sumatran elephants and pandas.
“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season,” says Virat Kohli, the face of Wrogn. “I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”
The official range will be available in retail stores and online platforms in India. Announced retail channels include Shoppers Stop, Central, Pantaloons, Wrogn’s exclusive stores, Myntra.com and on Wrogn.in
“With our Animal Planet consumer products, we strive to enhance the emotional connection between the animal kingdom and animal lovers around the world while also educating and inspiring consumers around the world,” says Ian Woods, senior vice president, international licensing, Discovery, which owns Animal Planet. “Our partnership with Wrogn was the perfect platform to do this and reach consumers passionate about endangered and incredible animals across India.”