Animal Planet, Wrogn Launch Apparel Collection

The apparel range aims to shine a light on the cause of endangered species. Conceptualised by Black White Orange, Animal Planet’s licensing agent, each product in the range portrays an endangered animal. Designs include images of endangered animals such as tigers, sea turtles, gorillas, Sumatran elephants and pandas.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season,” says Virat Kohli, the face of Wrogn. “I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”

The official range will be available in retail stores and online platforms in India.  Announced retail channels include Shoppers Stop, Central, Pantaloons, Wrogn’s exclusive stores,

Myntra

.com and on 

Wrogn.in

“With our Animal Planet consumer products, we strive to enhance the emotional connection