Sponsored By

Animal Planet, Wrogn Launch Apparel Collection

Cricketer Virat Kohli and USPL’s apparel line Wrogn has teamed with Animal Planet for an apparel line.

License Global

July 23, 2020

1 Min Read

Cricketer Virat Kohli and USPL’s apparel line Wrogn have teamed with Animal Planet for a new collection, Animal Planet X Wrogn. 

The apparel range aims to shine a light on the cause of endangered species. Conceptualised by Black White Orange, Animal Planet’s licensing agent, each product in the range portrays an endangered animal. Designs include images of endangered animals such as tigers, sea turtles, gorillas, Sumatran elephants and pandas.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season,” says Virat Kohli, the face of Wrogn. “I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”

The official range will be available in retail stores and online platforms in India.  Announced retail channels include Shoppers Stop, Central, Pantaloons, Wrogn’s exclusive stores, Myntra.com and on Wrogn.in

“With our Animal Planet consumer products, we strive to enhance the emotional connection between the animal kingdom and animal lovers around the world while also educating and inspiring consumers around the world,” says Ian Woods, senior vice president, international licensing, Discovery, which owns Animal Planet. “Our partnership with Wrogn was the perfect platform to do this and reach consumers passionate about endangered and incredible animals across India.”  

Read more about:

Animal Planet

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like