Team GB, The Point.1888 Announce New Licensees Paris 2024 Olympic Games

With less than four months to go until the Paris 2024 Olympic Games, Team GB has announced a raft of new licensees joining its retail and e-commerce program. 

Supported by The Point.1888, Team GB’s retail-first, brand-extension agent, the program will deliver a range of products that capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels.  

New licensees include:

Team GB’s retail and licensing program is designed to generate income to support athletes in the lead-up to and during the Games and excite and inspire the nation to get behind them.  

Related:Mappin & Webb Launch Official Team GB Jewelry for Paris 2024 Olympics

“We’re delighted with this range of new licensees, which bring together a fantastic variety of products at retail that are sure to appeal to fans of all ages,” says Sadie Wright, brand and product development manager, The Point.1888. “We are sure our retail activations and product rollout will bring a summer of sport and excitement to customers.” 

“Team GB has a long-standing history in licensing, but we’re always impressed with the fresh ideas and opportunities that The Point.1888 brings to the table,” says Amber Jeffries Keel, licensing and retail lead, Team GB. “Their approach helps us expand our presence and work with new licensees to delight our fans. We can’t wait to see these exciting new products as the nation rallies together to support our team.”