LicenseWorks Secures Partnership for Black & Decker in India

The Black & Decker brand has announced a licensing partnership with Bangalore-based company, Indkal Technologies, which will bring a premium range of large appliances to consumers in India. The partnership was coordinated by LicenseWorks, which was recently named among License Global’s Top Global Licensing Agents 2023, on behalf of Stanley Black & Decker.

“As a global leader in home products, we continue to prioritize our customers by expanding availability in the region,” says Amit Datta, commercial director licensing, Stanley Black & Decker. “We are committed to meeting consumer needs by enhancing the brand portfolio and making all home tasks easier to tackle with these new product offerings.”

“We are delighted to be working with Stanley Black & Decker on this exciting venture,” says Anand Dubey, chief executive officer, Indkal Technologies. “The Black & Decker brand is known for its phenomenal products that are the perfect infusion of technology and design. The newly launched range of appliances has an aesthetic and premium feel and infuses functionality and a host of intuitive features. We can’t wait for our customers to experience these products.”

“We are pleased to welcome Indkal as a strategic licensee partner for Black & Decker large appliances business in India,” says Rishabh Singla, managing partner, LicenseWorks. “Their expertise in this space makes them a perfect partner enabling Indian consumers to experience their favorite brand in new product categories. It’s truly a win-win for both sides.”