Poetic Brands Inks Agreement with Care Bears

Poetic Brands has announced it has received a license to design, manufacture and distribute apparel and accessories for the U.K. market for Care Bears. The license was awarded by Bulldog Licensing, which manages licensing for Care Bears in the U.K. on behalf of brand owner, Cloudco. 

Poetic Brands is bringing Care Bears to babywear and accessories, maternity wear, family apparel, footwear and luggage. Using the extensive brand style guides, Poetic will bring the brand’s colors and warmth to a wide-ranging collection that will be available at retailers across the U.K. this year. 

“The combination of beautiful imagery, global awareness and a timeless message of love and empathy makes Care Bears a significant brand – and one we are thrilled to be working with,” says Elliott Matthews, managing director, Poetic Brands. “I’m certain this collection will enjoy great success at retail.” 

“Care Bears is loved by all generations – and all generations will welcome this wonderful new range,” says Sophie Yates, brand manager, Bulldog Licensing. “We are delighted to be working with Poetic Brands, a respected and admired company whose success in licensed apparel for all generations makes it an ideal partner.”