Location-Based Entertainment
The latest licensed products, partnerships and brand collaboration news from live experiences to innovation in retail and hospitality, theme parks, theater and more.
Rendering of Mattel Adventure Park.
Location Based EntertainmentMattel Adventure Park Set for 2024 OpeningMattel Adventure Park Set for 2024 Opening
Park features Hot Wheels Bone Shaker Rollercoaster; Hot Wheels, Barbie and Thomas & Friends among Mattel brands featured at the indoor/outdoor entertainment destination.
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