Licensing International Announces 2024 Excellence Awards Finalists
This year’s Excellence Awards feature 197 finalists in 32 categories.
April 15, 2024
Licensing International has announced the finalists for the Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry.
This year’s Excellence Awards feature 197 finalists in 32 categories. A panel of 200 judges from 20 countries reviewed more than 800 submissions.
This year, a new category was introduced for Best Advertising Campaign Featuring a Brand, which honors print, radio, TV, cinema and outdoor media advertisements in which a property is used to elevate and promote another brand. Also, for the first time, every member of Licensing International had the chance to vote for The Members’ Choice Award, which celebrates licensed offerings that extend a brand in unexpected and innovative ways.
“The finalists for this year’s Licensing International Excellence Awards represent the remarkably innovative nature of the industry as whole,” says Maura Regan, president, Licensing International. “From established brands with a rich history to emerging properties breaking new ground, we applaud the finalists’ dedication to storytelling, brand building, and engagement, and look forward to honoring their achievements.”
The winners will be announced during the Licensing International Excellence Awards ahead of Licensing Expo. The ceremony will take place on Monday, May 20 at 5:30 p.m. PDT at the HyperX Arena Las Vegas at the Luxor. Licensing Expo will take place from May 21 to 23 at the Mandalay Bay Convention Center. Registration for Licensing Expo is open now, find out more.
More information about the finalists is available online. Finalists were presented by sponsors Alifish, Jazwares, SEGA, Spirit Halloween and Stumble Guys.
The full list of nominees includes:
Best Advertising Campaign Featuring a Licensed Brand
Coca-Cola's Global "Masterpiece" Campaign – The Coca-Cola Company
“CoComelon” toys at Smyths superstores – Smyths Toys Superstores
Comcast/Xfinity Gig Internet – “Red Flags” – Comcast/Xfinity
Discover Imagination – tonies
Golf's Happy Place – PGA TOUR Superstore (Born Licensing)
It’s OK I’m with The AA – The AA (Born Licensing)
Best Brand: Animated
“Bluey” – Ludo Studio & BBC Studios
“Gabby’s Dollhouse” – Universal Products & Experiences
“Naruto” – Shueisha, TV Tokyo, Studio Pierrot
Peanuts – Peanuts Worldwide
“Peppa Pig” – Hasbro
“South Park” – Paramount Global
Best Brand: Art, Design or Museum
Frank Lloyd Wright Foundation (Jewel Branding & Licensing)
Keith Haring (Artestar)
Natural History Museum, London
New York Botanical Garden (Jewel Branding & Licensing)
The Metropolitan Museum of Art (Beanstalk)
V&A
Best Brand: Corporate
Dr. Scholl’s – Scholl’s Wellness Company (Brandgenuity)
Girl Scouts of the USA (Earthbound)
Hershey’s – The Hershey Company
Kodak – Eastman Kodak Company
Scotts, Miracle-Gro – The Scotts Company (Seltzer Licensing Group)
United States Postal Service (Global Icons)
Best Brand: Food, Beverage, Restaurant
Cinnabon (Global Channels)
Coca-Cola – The Coca-Cola Company
Entenmann’s – Bimbo Bakeries USA (Brand Central)
M&M’S – Mars Wrigley (Brand Central)
PEEPS – Just Born Quality Confections (Brand Activation Consulting)
“Stranger Things” Scoops Ahoy – Netflix
Best Brand: Interactive or Digital Brand