Licensing Expo Hosts Chief Marketing Officer Panel

Licensing Expo 2024

Licensing Expo, the event dedicated to brand licensing and IP extension, is launching a dedicated chief marketing officer (CMO) panel to discuss key marketing priorities and critical consumer trends for the next 18-24 months. Convening brands across retail, entertainment, fashion, toys, sports, food and beverage and more, Licensing Expo will host influential thought leaders and executives to discuss the state of the industry and how to effectively engage customers in meaningful ways May 21-23, at Mandalay Bay in Las Vegas. 

“Our ongoing goal through educational content is to shine a light on new and innovative topics that play a pivotal role in driving success within the licensing industry,” says Anna Clarke, senior vice president, Global Licensing Group, Informa Markets. “As new generations gain buying power and the way we engage with consumers continues to evolve, it’s crucial to bring these key decision makers together to share firsthand experiences into how to prepare for and capitalize on the future.”  

CMO Talk: Unveiling the Future: Marketing Priorities and Consumer Trends in Licensing will draw from the unique perspectives of chief marketing officers of three globally influential brands. Panelists include Jeremy Tucker, global chief marketing officer, executive vice president, franchise, Spin Master; Alison Neill, head, global brand strategy, ALDO and Kimberly Miller, global chief marketing officer, Toys“R”Us and president, Toys“R”Us Studios.  Set to take place noon-12:45 p.m. on Thursday, May 23 as part of programming dedicated to the future of the industry, the panel will share their views on navigating consumer behavior, balancing generational needs and the role of marketing and licensing in creating consumer demand.  

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The panel will be moderated by Veronica Hart, founder, HARTstring Entertainment and chair-elect, Licensing International, who shares a wealth of experience spanning franchise planning, business development, strategic partnerships, retail and marketing through years leading franchising planning at Paramount and CBS Studios.  

“The CMO panel adds another unique perspective to the already impressive lineup of speakers at Licensing Expo,” says Hart. “Focused content on topics like marketing, planning and forecasting is crucial as it serves as the foundation to effectively prepare for future success.”  

In License Global’s 2023 Influentials Report, 73% of readers surveyed selected “building authentic connections with the consumer” as the most important factor driving the industry forward, especially as it relates to marketing, including “making thoughtful and targeted marketing campaigns” as a key area of focus.  

Additional panel topics and speakers include Cracking the Licensing Code: Essential Basics for Strategic Partnerships, presented by Stu Seltzer, chief executive officer, Seltzer Licensing Group; Exclusive Insights into the 2024 Global Licensing Industry Study with Maura Regan, president, Licensing International and AI Strategy Simplified: Charting AI’s Journey from Humble Beginnings to Technological Transformation, with Zack Kass, AI Futurist and former head, go to market, OpenAI.   

Retailers registered to attend the event include Amazon, Bershka, Build-A-Bear, Burlington Stores, GameStop, Hallmark Cards, Hot Topic, Inditex, Kohl’s, Lids, Lowe’s, Macy's, Miniso, Primark, Target, TikTok, TJX, Urban Outfitters, Walmart and more.  

Registration is open for Licensing Expo. Visit LicensingExpo.com to secure your pass.