Mark Amos, JRA
Corporate Brands10 Minutes With … JRA, RWS Global on Combing Operations and Creative for a Strong Licensing Program10 Minutes With … JRA, RWS Global on Combing Operations and Creative for a Strong Licensing Program
Ahead of Brand Licensing & Innovation Summit (B&LIS), taking place in New York City Nov. 2-3, Mark Amos, executive vice president, JRA, RWS Global, spoke with License Global about how RWS Global sees itself as a convener, purposely creating the experience to deepen visitors’ emotional connection to the brand and inspire a lifelong affinity, among other topics.
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