ZeptoLab and its European licensing agent, ITV Studios Global Entertainment, have announced four new licensees for “Cut the Rope” in the U.K. that will bring the app’s star character Om Nom to a range of children’s products.
Apparel company Smith & Brooks will launch a range of Cut The Rope outerwear later this year, beginning with a line of t-shirts set to appear at Next, Tesco and Asda in time for Christmas. Each store will carry unique ranges for the brand.
Also arriving later this year will be a line of girl’s and boy’s pajamas, dressing gowns and underwear from TDP. The line has already been sold to Tesco with additional retail partnerships in the works.
The candy-loving Om Nom will appear on a range of backpacks, umbrellas and wallets for boys and girls from Trade Mark Collections in the first quarter of 2013, and finally, Bacup Shoes will produce Cut The Rope slippers and foam rubber-soled footwear for men and women for July 2013.
“The strength of Cut The Rope in the children’s market is clearly reflected in its appeal to all of these respected providers of high-quality children’s apparel and accessories,” says Trudi Hayward, senior vice president global head of merchandise, ITV Studios GE. “Not surprisingly, during Brand Licensing Europe this October, our expectations were confirmed, and we predict Om Nom to take an even bigger bite at the market, across all age ranges.”