YouTube partnered with Major League Soccer to bring free online video content to soccer fans. The deal creates a brand channel for Major League Soccer within the YouTube online community and grants the league the freedom to post and remove content as desired. Fans will have access to free highlights from each regular season and playoff game, as well as additional on- and off-the-field footage, to be posted within 24 hours of the game’s initial broadcast. YouTube and MLS will share profits from the content-adjacent advertising.