WWE, Hulk Hogan to Release Real American BeerWWE, Hulk Hogan to Release Real American Beer

WWE, part of TKO Group Holdings, has partnered with WWE Superstar and Hall of Famer Hulk Hogan, for his Real American Beer, one of the fastest-growing light beers in the U.S. The multi-year partnership will feature Real American Beer branding within WWE’s weekly flagship program, “Monday Night Raw” as well as other key WWE assets.  

As an official partner of WWE, Real American Beer will receive ring mat corner branding during every episode of “Raw” which made its debut on Netflix Jan. 6. Further, WWE will become a minority owner in the rapidly expanding company, which is now available in 20 states since its launch in June 2024. 

“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” says Grant Norris-Jones, executive vice president and head, global partnerships, TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”      

“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” says Hogan, co-founder, Real American Beer. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!” 

Additionally, Real American Beer will receive social and digital support, including original, short-form content that will be distributed across WWE’s popular social and digital channels which reach more than 700 million users globally. WWE trademarks and Superstars will also be available for use on in-store point-of-sale materials and promotional displays throughout its growing network of retailers nationwide.