Wizard of Oz Gets New Treatment

Natures Mistake has tagged skateboarding illustrator Michael Sieben to develop new apparel and merchandise based on the classic book, The Wonderful Wizard of Oz, published by HarperCollins.

Sieben’s designs will bring a fresh, gritty interpretation to the story’s classic characters including Dorothy, Scarecrow, the Tin Woodman, the Cowardly Lion, the Winged Monkeys and the Wizard of Oz himself.

The new collection will include t-shirts, sweaters, hoodies and hats and will be showcased at the MAGIC trade show this month and will hit shelves in the fall.

Established in 2007, Natures Mistake has worked with a variety of classic brands including Warner Bros. Consumer Products’ Looney Tunes and Jim Davis’ Garfield.