Nickelodeon & Viacom Consumer Products has signed a series of new deals for its girl’s property Winx Club in Brazil.
This month, international licensee Panini will launch magazines and stickers, SulAmericana will release dress-up fairy costumes, Algazarra will debut a line of puzzles and balls and Cotiplás will launch a range of dolls and role play products at more than 3,000 retail toy specialists across the country.
In November, Alphafestas will release Winx Club party goods at Walmart, Extra and Carrefour, as well as other retailers.
Branded Winx Club backpacks produced by Xeryus will launch in December, with items available in specialist stores including Darco, Inovathi, Comtesse and a number of small and medium-sized retailers.
Finally Colibri will produce Winx Club-branded blankets for launch in spring 2013.