Due to the cancellation of mass gatherings and spectator events, Sports has faced a turbulent year in 2020. But, the industry has pivoted through digital engagement, gaming and consumer products to keep fans connected with the high-octane action of Formula 1, the strategy of football (or soccer to our friends in the U.S.) and countless other team games. We ask those at the heart of sports licensing from F1 to Team GB about how sports kept kinetic during lockdown, and how 2021 could bring games back bigger and better than ever before.
Joan Carrera Lopez, Senior Manager, Retail & CPG Licensing, Formula 1 (R)
Tim Ellerton, Commercial Director, Team GB
: Simon Gresswell, Managing Director, SGLP