Enjoy this popular session from the Festival of Licensing, now available on-demand for free! This content is brought to you by the Global Licensing Group.

March 5, 2021

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Date: Oct 1, 2020

In this session, you will hear representatives from brand, agent, licensee and retailer answer the following questions: 1) Identify a brand that has developed a long term licensing programme and what you admire about it 2) Select one key element that will make the difference to a brand when developing a long term strategy from your point of view 3) What’s the biggest mistake brands make when developing their programmes 4) In the new climate when what should a brand do to protect itself and continue to grow?


  • Nikki Samuels, CEO, factory

  • Ruth Golightly, Head of Buying, Children's Clothing, Asda/George

  • Ashley Holman, Managing Director, Riverside Brands

  • Gabrielle Sims, Head of Licensing, FatFace

MODERATORS: Richard Pink, Managing Director, Pink Key Licensing

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