In her address, Merritt highlights notable changes and upticks in social media, e-commerce spending behavior and significant changes affecting spending, which points to a predicted $6.5 billon in e-commerce sales by 2023. In 2019, global third-party marketplaces like Amazon, eBay and Etsy accounted for 50 percent of online retail sales, according to Merritt.
“Because people are sheltered in place, have been home more and are spending more time online, it’s only increased that engagement, visibility and accessibility,” says Merritt. “People are buying things that they normally wouldn’t buy online.”
To learn more about the nuance of e-commerce in a post-pandemic climate and learn how to get ahead of the curve with the popularity of social media, please visit the content-rich Festival of Licensing platform for to
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