Weekly E-news, Issue #76, September 14, 2004 | License Global

Weekly E-news, Issue #76, September 14, 2004

 

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Radio
Disney Apparel Debuts at Kohl’s

Radio Disney and Disney Consumer Products premiered the Radio Disney apparel
line exclusively at Kohl’s Department Stores. The music-inspired
line is designed for girls ages 7 to 16 and embraces the tagline, “My
Music. My Look. My Way.” The apparel features a mix of black and
indigo denim, novelty tops, and separates, all with accents such as satin
ties, rhinestones, and lace trims. Special holiday and spring styles for
the new line are planned for later this year and into next year.

Target Customizes New Service
Target Corp. is giving its online customers another reason to shop by
adding a new e-retail store for customized clothing. “Target to a
T” can be accessed at target.com/custom-order and allows customers
to choose a specific size, fit, and color preference from Target brands
including Mossimo, Merona, and Cherokee. Prices range from $34.99 for
jeans and pants to $44.99 for shirts. Custom clothing is delivered within
three to four weeks.

Marks & Spencer Takes on Postman Pat
Marks & Spencer has something to write home about after nabbing the
exclusive on Postman Pat from Entertainment Rights. The retailer will
support the property in 70 of its top stores leading up to holiday 2004.
The program will include a range of nightwear, underwear, slippers, watches,
and puzzles for children ages 3 to 6. “Postman Pat and his faithful
companion, Jess the Cat, have a broad, mass appeal across the generations,
and consequently, we feel they will be an enormous success in Marks &
Spencer, proving to be an irresistible gift buy for parents, grandparents,
guardians, siblings, and godparents alike,” says Anya Hollis, director
of marketing and consumer products, Entertainment Rights.

Rocawear Supports Batman Begins
Batman soon will be hitting the streets as part of a deal between Warner
Bros. Consumer Products, on behalf of DC Comics, and Rocawear Clothing.
The deal marks the first of its kind for Rocawear and will include styles
inspired by logos and graphics from the Batman Begins film due summer
2005. The apparel line will roll out in three phases with collections
“Urban Legends,” “Gotham City,” and “I Am”
due in better department and specialty stores in May, June, and July 2005.

Playboy Pets
Playboy partnered with Chromebones on a collection of pet-care accessories.
The line is a first for Playboy and will include collars, harnesses, leashes,
bowls, and carriers, all sold individually and in sets. The Playboy Pet
Accessories collection (suggested retails, $30 to $400) comprises three
lines, two sold at Harrods and the other at Spencer Gifts.

Atari Readies Vintage Games

Atari, Inc., rounded up 85 vintage games for its Atari Anthology being
offered for PS2 and Xbox for the first time. Atari Anthology includes
an array of game categories, including Arcade Originals, 2600 Arcade Games,
and 2600 Adventure Games, as well as offerings from the action, sports,
mind, casino, racing, and space genres. The product hits shelves in November
and retails for $19.99. The company also will begin shipping its Atari
Flashback Classic Game Console (suggested retail, $44.95) in November,
a new plug-and-play system with 20 classic games. In other news, Atari
and Alliance Gaming Corp. entered into a licensing agreement to develop
a series of slot machines based on classic titles from Atari’s library.
Under terms of the deal, the slot machines will premiere at Bally’s
at the Global Gaming Expo in Las Vegas scheduled for October 5 to 7. The
first out will be PONG, with others such as Asteroids, Centipede, and
Breakout to follow.

ShoPro Adds Sonic X Licensees
ShoPro Entertainment is building the licensing program in North America
for Sonic X, signing on Accessory Network, American Marketing Enterprises
(AME), Franco Manufacturing, and Happy Kids. Accessory Network will create
a line of backpacks, bags, hosiery, headwear, wristwatches, and stationery;
AME will come to market with children’s sleepwear; Franco Manufacturing
will market bedding, bath, and beach towels, while Happy Kids will produce
coordinated sets, fashion knit/woven sets, and swimwear for children.
Product is set to debut early spring 2005.

Shell Games
Ghost in the Shell comes out of its shell this fall with a movie sequel,
TV series, graphic novel, and several DVDs. Go Fish Pictures, a division
of DreamWorks Pictures, will release the sequel, Ghost in the Shell 2:
Innocence, in theaters September 17. Less than two weeks later, Manga
Entertainment and Bandai Entertainment will release the second DVD volume
with seven others due over the next year. Dark Horse Comics also will
contribute with the October 6 release of the “Ghost in the Shell
2nd Edition” graphic novel. In November, anime series Ghost in the
Shell: Stand Alone Complex debuts on Cartoon Network’s Adult Swim
and then on PlayStation 2. Finally, the original Ghost in the Shell movie
will be available in December in a special edition DVD.

Hi-5 Harmonies
Kids from coast to coast are moving to the lyrics of Hi-5 with the group’s
debut CD release from KOCH Records. “Jump and Jive With Hi-5”
captures the sounds of the popular TV series with 10 upbeat songs, including
the “Hi-5 Theme” and “Ready or Not,” as well as 17
“songlets” such as “Sailing Down the River” and “Pizza,
Pizza, Pizza.” The CD also invites children to be part of the Hi-5
magic with nine fun-filled karaoke tracks, including “So Many Animals.”
The enhanced CD includes bonus preview of MGM Kids’ all-new Hi-5
home video/DVD titles, excerpts from Discovery Kids’ Ready Set Learn!
program, and special Internet links. Children also will be treated to
a 24-page booklet featuring song lyrics and photos of Hi-5. KOCH Records
is supporting the release with a multi-faceted national marketing campaign
that includes a special give-away of 3-track Hi-5 CD samplers as a gift
with purchase for the first wave of MGM Kids’ home video/DVDs, which
were released earlier this month and distribution of Hi-5 stickers promoting
the CD at the annual Toys “R” Us Holiday Parade in New York
City and similar events across the country.

Soderberg Promoted

Yvonne Soderberg was promoted to executive director of marketing for Sony
Pictures Consumer Products. In her new post, Soderberg will lead the marketing
and product strategies for key properties such as Sony Pictures Animation’s
first full-length CGI- animated feature film, Open Season; upcoming movies
Memoirs of a Geisha and Stealth; and TV properties such as Astro Boy and
Jackie Chan Adventures. She also will continue to act as liaison between
the various Sony Pictures Consumer Products divisions.

Link – Licensing International Networking Conference—November
2-4, 2004, Miami, FL

Early-bird registration for Link ends September 17. Visit www.linkconference.com and click on “Register” to save $200 on the price of the conference.
Link attendees include presidents, vice presidents, chief marketing officers,
and directors of licensing from top retailers and major QSRs from both
domestic and international markets. Our confirmed list of retailers so
far includes the vice president and business team leader from Best Buy,
the president of licensing for Claire’s Stores Inc., the general
merchandise manager/vice president for Hot Topic, the senior manager of
Mervyn’s, and the partner, business & licensing, for Target,
among others. Where else can you network with key decision makers who
can make a difference in the possibilities for your brand or property?
Attending Link will not only give you the opportunity to get your “Master’s
in licensing” via our executive-level education program, but also
will provide you an opportunity to link up with retailers. In addition
to our keynote addresses from Todd Kahn of Sean John and Marshal Cohen
of The NPD Group, our program includes sessions entitled, “The Wonderful
World of Wireless Licensing,” “Identifying New Business Opportunity
with Licensing Candidates,” and our Latin American Licensing Agent
Roundtable. To see the complete program, request a brochure, or register
online, go to www.linkconference.com

For more licensing
news and features, visit www.licensemag.com For more information on DIC Entertainment’s latest licensing efforts,
visit www.dicentertainment.com

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