Weekly E-News, Issue #180, September 26, 2006


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Corus Entertainment Announces New Structure

Corus Entertainment Inc. created a new organizational structure for its
television and content divisions, focusing on two strategic portfolios. Nelvana
Studios will be integrated into the new kids' portfolio with Scott Dyer named
executive vice president, general manager, kids', and responsible for
overseeing YTV, Treehouse, Discovery Kids Canada, and Nelvana Studios. In
addition, newly created Nelvana Enterprises, a separate business unit, will
focus on leveraging Corus' intellectual property internationally with Doug
Murphy taking on the role of president. A new lifestyle, drama, and movies
portfolio for the television division also was created, with Movie Central, W
Network, CMT, and Scream integrated into one portfolio, and the consolidation
of Movie Central's operations into Corus' Toronto broadcast center. Heading up
the new portfolio are Susan Ross as executive vice president, general manager,
and Andrew Eddy as vice president, program strategy and investment. As a result
of this new structure, Movie Central operations in Edmonton will be integrated
into the Corus facilities in Toronto. Corus expects all changes resulting from
the new organizational structure to be completed by January 2007, as well as
the elimination of 83 jobs. Other executive changes for Corus Kids: Phil Piazza
becomes vice president, programming and business development;
 Jocelyn Hamilton becomes
vice president, creative; Irene Weibel becomes vice president, international;
and Helen Lebeau becomes vice president, studio operations.

New TRU Campaign Is a Big Deal

Toys "R" Us launches its first-ever integrated marketing campaign supporting
NBC show Deal or No Deal with newspaper circulars, TV ads, in-store displays,
and a contest. Howie Mandel will be at the TRU Times Square store Thursday,
September 28, at 1 p.m. to kick off the national promotion and officially open
the store's Deal or No Deal game boutique, which includes a board game from
Pressman; The Interactive DVD Game Show from Imagination; an electronic game
and electronic handheld game from Irwin Toy; and a card game from Cardinal
Industries. Starting October 1 and continuing through October 28, customers can
participate in a retail version of the game using a game piece found in
newspaper circulars that features two suitcases: one for "Deal" and one for "No
Deal." Each week, customers can bring their circular to any location to select
either the "Deal"–an automatic 10 percent off any one item–or take their
chances and choose "No Deal"–trying their luck to win $1 million or hundreds of
thousands of other prizes, including an Xbox 360, MP3 player, and Toys "R" Us
gift cards. If the briefcase comes up empty, customers still receive an
in-store discount.

Long-Time Partners Form Joint Venture

Ragdoll formed a joint venture company with its broadcast partner, BBC
Worldwide, called Ragdoll Worldwide Ltd. The new company will permit both
Ragdoll and BBC Worldwide to collaborate and capitalize on their respective
strengths around the world to maximize the potential of Ragdoll's properties.
The pair will work together to take advantage of Ragdoll's current catalog and
launch two new properties, In the Night Garden and Tronji. Ragdoll now is in
the final stages of completing both series, which will air in the UK on BBC in
2007. BBC Worldwide will manage the international broadcast sales and the UK
and international licensing of all Ragdoll properties including: Blips,
Boohbah, Brum, Tots TV, Rosie and Jim, and the Open a Door series on behalf of
the new joint venture. Ragdoll retains all UK broadcast rights, and Ragdoll USA
Inc., part of the new joint venture, will manage the Ragdoll portfolio in North
America.

Nickelodeon Connects with Parents via Online Initiative

Nickelodeon/MTVN Kids and Family Group are launching ParentConnect, an online
community where parents and caregivers can share advice and activities by their
kids' ages and stages, city/location, and personal interests. Each parent can
develop a unique, customized home page, as well as discussion boards. The
ParentsConnect communities are led by Host Parents, a team of 20 trained
moderators who are parents, chosen for their backgrounds, life experiences, and
writing abilities. In addition, ParentsConnect members may set up their own
blogs and profile pages, as well as search member profiles and recommend
articles or links to information they consider useful to other parents. In
fourth quarter 2006, ParentsConnect will launch ParentsConnect TV, and will
become one of the first sites of its kind to include broadband video with
user-submitted content. It also will roll out local discussion boards,
user-created polls and clubs, newsletters based on specific community
interests, and enhanced social networking features.

Disney Brings Consumer Electronics Offerings to the Max

Disney will amp up its consumer electronics offerings next month with the
Disney Mix Max personal digital media player. The Disney Mix Max (suggested
retail, less than $100) plays movies on Disney Max Clips, tiny plug 'n play
memory cards containing full-length movies from Buena Vista Home Entertainment,
as well as plays digital music, TV shows, and digital photos. Disney also
expands its Mix line with the Disney Mix Micro player, as well as 10 new music
titles on Disney Mix Clips including the High School Musical soundtrack and
music from Hollywood Records. The Disney Mix Stick Player

also has been enhanced and now has upgraded storage of 512 MB, on-demand
"MixIt!" playlists, and new designs.

MODA Takes on Electronics Brand

Audiovox Corporation appointed MODA International Marketing, Inc., exclusive
worldwide licensing agency for its electronics brands: Audiovox, Acoustic
Research, Jensen, Advent, and Terk. MODA will seek licensees in a variety of
electronics, appliances, and lifestyle-related categories.

Rocky Initiative Off to a Smooth Start

Amid a flurry of official "Rocky Week" events, including a look-alike contest,
a boxing match, and the Rocky statue rededication ceremony in its new permanent
home at the Philadelphia Art Museum, Jakks Pacific, Inc., unveiled its
limited-edition bronze Rocky statue action figure last week in Philadelphia to
help support the City's Hero Scholarship Fund, Ronald McDonald House Charities,
and Children's Hospitals. Jakks Pacific plans to distribute 1,000 statue
figures to the people of Philadelphia, including patients at Children's
Hospitals in Philadelphia, children of fallen police officers and firefighters
through the Hero Scholarship Fund, and families staying at local Ronald
McDonald Houses. Fans and collectors also can register to win the figures through
CBS radio station 1250 AM, The Big Talker. A toy line, based on existing films
and the upcoming Rocky Balboa, launches in December and will include more than
50 action figures, playsets, accessories, role-play items, and sports toys.

Coelho to Pen Five Books

Susie Coelho and Cool Springs Press partnered on a five-book series on personal
style in a deal brokered by The Beanstalk Group. The first book by the
lifestyle expert, HGTV host, and best-selling author, "Secrets of a Style Diva:
A Get-Inspired Guide to Your Creative Side," recently hit shelves. A line of
garden gloves and accessories under the name Susie Coelho Outdoor is due in
spring 2007.

Marc Ecko Puts Callanen on Watch List

Marc Ecko Enterprises signed a multi-year extension of its licensing agreement
with Callanen International, a wholly owned subsidiary of Timex Inc., for
watches and the completion of an agreement for a new line of Avirex-branded
watches. Callanen will develop, market, and distribute the fashion watches
through various domestic and international retail and specialty stores, while
the Avirex line will be offered exclusively in the U.S.

PorchLight Entertainment Secures Partner in Mexico

PorchLight Entertainment signed the Tycoon Entertainment Group as the licensing
agent for Jay Jay the Jet Plane throughout Mexico. Tycoon also secured the
video rights to the Jay Jay 90-episode library and anticipates releasing the
first two videos regionally in the first quarter of 2007.

Mattel Consolidates Barbie Oral-Care Portfolio

Mattel is consolidating all of its Barbie oral health-care business as part of
a new licensing partnership with Procter & Gamble. As part of the alliance,
the pair will produce Barbie-branded oral health-care products, including Crest
brand toothpaste. The co-branded Crest/Barbie oral-care product line will be
available spring 2007. In other news, the Mattel Children's Foundation awarded
domestic grants of $400,000 to 37 nonprofit children's organizations in 21
states.

Comic Strip Inspires Toy Line

Dark Horse Deluxe joined forces with Mutts creator Patrick McDonnell, King
Features Syndicate, and Yoe! Studio on a four-piece set of PVC figures from the
comic strip. Earl, Mooch, Shtinky, and Guard Dog will appear in the initial
set, while Earl and Mooch will appear again later this year as larger roto-cast
vinyl figures.

LeapFrog Extends Brand with New Relationships

LeapFrog Enterprises, Inc., created an outbound licensing strategy to extend
its brand into a variety of retail channels. First products are already on shelves
and include games from Cardinal Industries, puzzles from MasterPieces,
educational supplements including workbooks from Learning Horizons, books from
Scholastic, infant and developmental products from Sassy, and apparel from Kids
Headquarters. Brandgenuity LLC negotiated the licensing relationship between
LeapFrog and its licensees.

Cartoon Network Fans Treated to DVDs

Warner Home Video is ringing in the holidays with the release of Cartoon
Network Christmas: Vol. 3, as well as Ed, Edd 'n Eddy: The Complete First
Season (suggested retail, $19.98) on DVD due on shelves October 10. New on
shelves this month are Cartoon Network Halloween: Volume 3 and Cartoon Network
Fridays: Volume 1. The holiday DVDs retail for $14.97 and will be supported by
an on-air and online campaign.

MobileSidewalk Mobilizes Deals

MobileSidewalk secured mobile content deals with TheSportsPage and
RestaurantRow.com. For TheSportsPage, the company will provide sports
information directly to the cell phones of sports fans, while foodies will
receive menus, photos of restaurant interiors, reviews, and door-to-door
driving directions as subscribers of Restaurantrow.com when the service
launches in the third quarter.

Donald Beefs Up Licensed Portfolio

The Trump Organization beefed up its licensing portfolio, signing deals with
Buckhead Beef and Badanco Enterprises. A line of Trump Steaks will be available
via an exclusive Website, some specialty stores located in Trump properties,
and some exposure in the premium market. The company's deal with Badanco
Enterprises Inc. will add luggage and travel goods to the Donald J. Trump
Signature Collection. Badanco will manufacture and market luggage, including
business cases, garment bags, and travel accessories. Luggage and business
cases will launch at Macy's during the upcoming holiday season.

Execs on the Move

FremantleMedia Licensing Worldwide promoted Keith Hindle to executive vice
president, FLW, North America. David Luner moves up to senior vice president,
consumer products, FLW, North America, while James Ngo was named director of
licensing, FLW, North America. Missy Farren & Associates, Ltd., named
Lucille Grippo account supervisor for the Williamsburg Products Group.
Dependable Solutions, Inc., named Holly Royer director of client services.


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Blue Crush Opportunity

The Blue Crush clothing license is for sale–a chance to own and create a
clothing line from a name known throughout the world. Women's, juniors',
bikinis, kids'–the possibilities are wide open. ALL serious offers will be
considered. Contact Bill Ballard at 808.638.5568 or e-mail mailto:bill@billygoatproductions.com.


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