Weekly E-News, Issue #167, June 27, 2006


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Lord & Taylor Sold

Federated Department Stores agreed to sell its Lord & Taylor apparel chain
to NRDC Equity Partners, LLC, for $1.195 billion in cash. According to NRDC
Equity Partners, the firm will continue to operate the chain as a specialty
department store.

"Marvelous" New Deals for Steve & Barry"s

Steve & Barry"s University Sportswear gets in the ring with new partner
World Wrestling Entertainment with a direct-to-retail apparel line planned.
Product will include polo and button-front shirts, sweatshirts,
sweatpants/athletic pants, jerseys, jackets, wind shirts, shorts, hats,
underwear, pajamas, sleepwear, loungewear, and footwear for men, women, youth,
and infants. WWE product will be available in limited quantities this fall,
with a full product line to be launched in spring 2007. The retailer also
introduced a full line of T-shirts featuring X-Men, Spider-Man, and other
Marvel superheroes in all stores as part of a previously announced deal with
Marvel Enterprises.

Del Monte Deal Encourages Healthy Habits

Sesame Workshop took a "can-do" attitude to its Healthy Habits for Life
initiative, partnering with Del Monte on a line of vegetables featuring Sesame
Street characters on the product packaging. Due on shelves in September, Elmo
with Green Beans, Grover with Sweet Peas, and Cookie Monster with Corn will be
offered in specialty four packs of each variety in grocery stores, and eight
and 12 packs in select club retailers.

Gemstar-TV Guide Acquires Rights to Website

Gemstar-TV Guide International Inc. acquired http://www.jumptheshark.com and related
assets from Jump the Shark, Inc. The Internet site is where TV viewers debate
whether popular TV programs have reached their peak. Gemstar-TV Guide will
develop and promote Jump the Shark across its multiple media platforms with Jon
Hein, founder of Jump the Shark, Inc., providing editorial and other related
services for Gemstar-TV Guide on a cross-platform basis. The term, "Jump the
Shark," refers to the episode of Happy Days, where Fonzie jumped over a shark
during a water-skiing scene, an episode many TV fans believe signaled the
show's demise.

Care Bears Is Focus of Entertainment Deal

AG Properties and Fox Home Entertainment are "bearing" it all, partnering on
several multiplatform Care Bears entertainment launches. The new line will
include an updated look, three new direct-to-video titles in 2007 and 2008, and
a new CGI theatrical release in summer 2007, followed by a DVD release of the
film.

Dr. Seuss' Whimsy Comes to New Product Line

Small World Toys will bring a range of products to all channels of distribution
as part of a new licensing agreement with Dr. Seuss Enterprises, LP. Due on
shelves in 2007, the line will include products such as puzzles, plush,
stackers, and a melamine dinnerware set for infants, toddlers, and
preschoolers.

Guinness World Records Expands Program

With the 2007 edition of Guinness World Records hitting shelves this August,
the brand seeks partners in the DVD, consumer products, apparel, interactive,
Internet, TV, and mobile phone markets. The brand debuts in toys in August as
ToyQuest introduces the first interactive Guinness World Records-themed
electronic trivia robot. The company will partner with Wendy's on a five-week
QSR promotion in fall and have trading cards in the November issue of National
Geographic Kids.

HIT Entertainment Teams with TVHead

TVHead inked a deal with HIT Entertainment for the first iTV games based on
Barney, Thomas & Friends, Bob the Builder, and Angelina Ballerina. The new
interactive preschool games launch in the fourth quarter and offer children a
range of activities.

Bratz Expands Presence in Licensing

MGA Entertainment showed its passion for Bratz, signing a variety of deals. The
Singing Machine will create a line of karaoke products via a two-year deal
including a TFT DVD karaoke system, sing-along cassette players, deluxe
microphones, electronic keyboards, and an electronic drum. The girls with a
passion for fashion will star in Livin' It Up! With the Bratz, an interactive
movie experience that blends the interactivity of gaming with the entertainment
of a movie due in August. MGA Entertainment, Inc.; Avi Arad Productions; and
Crystal Sky Pictures are teaming up on a movie tentatively entitled Bratz with
production slated for fall 2006. International licensee Parragon Publishing
will create a line of English publishing formats for April 2007 in the U.S., as
well as the UK, Channel Islands, Eire, Isle of Mann, Gibraltar, South Africa,
Canada, Puerto Rico, and the Caribbean region.

New Agent to Manage Teddy Ruxpin Brand

BackPack Toys, master licensee for Teddy Ruxpin, appointed Nine Oaks Group as
licensing agent for the property in North America. All categories of goods are
available for licensing, although there will be an early emphasis on apparel
and accessories, toys and interactive, domestics, publishing, and health and
beauty.

Icon Inspires San Francisco Diner

Betty Boop is the inspiration behind a classic diner that opened in San
Francisco in the area's Powell Street section. The diner reinforces the theme
with patrons eating menu items such as The Boop-Oop-a-Doop Burger and
surrounded by two original giant wall-sized murals commissioned to capture
Betty Boop in San Francisco. A small on-site boutique will sell licensed
merchandise and collectibles. Betty Boop's Diner will be managed by the owners
of Sears Fine Food and Lori's Diners.

Mattel on Board for Spider Riders

Cookie Jar Entertainment Inc. is weaving together a strategy for its new Spider
Riders series, naming Mattel Inc. master toy licensee and tapping FUNimation
Entertainment to manufacture and distribute home video titles and personal
video player content. The action-adventure series debuted on Kids' WB's! June
17 following the series' premiere earlier this year on Teletoon in Canada and
TV Tokyo in Japan.

Execs on the Move

Brad Globe officially took over the reigns of Warner Bros. Consumer Products as
president. Sony Pictures Consumer Products promoted Mark Caplan to vice
president, hardlines, and Sharie Van Gilder to director of softlines. Lee
Blevins was named director of community relations for Cartoon Network. Simon
& Schuster named Lucille Rettino director of marketing, SSE and Simon
Pulse; Elena Mechlin marketing assistant, trade; Lila Haber senior publicist;
and promoted Bridget McCabe to associate managing editor.

Upcoming Industry Events

Seoul Character Fair 2006,
July 26-30,
COEX, Seoul, Korea, http://www.characterfair.org/
 "How To Make a Great
Preschool Series" Workshop,
August 12-14,
Little Airplane Productions, 86 Franklin Street, 5th Floor, New York, NY,
212.965.8999 or e-mail: melindarichards@littleairplane.com

Submit Licenses Granted & Available Now Online

The LICENSE Finder allows you to submit licenses granted and available now
online, which will be published on the LICENSE Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
LICENSE magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: agrala@advanstar.com.

Cookie Jar Entertainment, Inc.

Cookie Jar Entertainment, Inc., is a leading global independent producer,
licensor, and marketer of children's properties. Some of Cookie Jar's
properties include preschool series Caillou and musical hit show The
Doodlebops, along with Gerald McBoing Boing and Mona the Vampire for the
international marketplace. Together with the Consumer Products Division, Cookie
Jar Entertainment licenses and markets its properties around the world. For
more information, visit http://www.thecookiejarcompany.com.


For more information on licensing news and features, visit LICENSE magazine's
Website, http://www.licensemag.com/.

 

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