Weekly E-News, Issue #160, May 9, 2006


Sponsored by:




USCPG Creates New Wireless Division

Universal Studios Consumer Products Group created Universal Mobile
Entertainment, a dedicated division focusing on the wireless world and under
the direction of Universal veteran Jeremy Laws, who was promoted to senior vice
president. Laws will oversee all aspects of licensing and promotions in the
wireless arena and will pursue and manage licenses from creation to
consumption. He will lead a team of sales executives based around the world,
including major media markets such as Los Angeles, London, and Tokyo.

Walt Disney Inspires New Home Furnishings Collection

Drexel Heritage Furniture Industries and Disney Home are collaborating on the
Walt Disney Signature Collection of home furnishings inspired by the studio
office and living spaces of Walt Disney. The initial introduction (due in late
fall) includes Walt Disney's signature desk, credenza and bookshelf, cocktail
table, two end tables, credenza for a flat-screen television, sofa with two
upholstered chairs, and an ottoman-all of which took their inspiration directly
from original pieces in Disney's office. The collection will extend into other
home furnishing categories in the next 18 months.

Kitson "Dolls Up" Charity Event

Superman Returns soared into Kitson with a launch event featuring a silent
auction, as well as a collection of apparel, accessories, and fashion dolls in
conjunction with Warner Bros. Consumer Products, Warner Bros. Pictures, and
Legendary Pictures. In addition, the Beverly Hills retailer sponsored a charity
auction of 23 sets of the new Superman Returns Superman and Lois Lane dolls on
eBay using the eBay Giving Works program. The dolls (created by Mattel) each
are packed in their own boxes, which are personally signed by the respective
star. Each box includes an official mini-poster featuring Brandon Routh as
Superman and Kate Bosworth as Lois Lane, and each set is accompanied by a
certificate of authenticity. All proceeds from the sale of these sets are being
donated to the Christopher Reeve Foundation. Kitson also is donating a
percentage of the sales from the event to the foundation. Non-autographed
Superman Returns Superman and Lois Lane dolls will be sold at Kitson,
barbiecollector.com, and major toy retailers nationwide.

Artist to Create Co-Branded Holiday Program

Enesco Group is creating a co-branded holiday collection of Jim Shore-designed
Rudolph the Red-Nosed Reindeer home d

Tags: