Weekly E-News, Issue #150, February 28, 2006


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MGA Entertainment Marvels at New Deal

MGA Entertainment has been given the green light by Marvel Entertainment, Inc.,
to create a range of Marvel Superhero products in the die-cast and
remote-control vehicle categories. The agreement covers the classic comic book
look of the characters; upcoming Marvel-inspired films, including Ghost Rider
and Spider-Man 3; and Marvel?s preschool property, Spider-Man & Friends.
Initial products in the RC category will begin hitting retail immediately.

USCPG Seeks Partners for Two Properties

Universal Studios Consumer Products Group is pursuing apparel licensees for the
new animated television series, The Land Before Time, and the classic book
property, ?The Little Engine That Could.? The Land Before Time will air on
Cartoon Network in 2007 in a combination of 2-D animation and 3-D backgrounds.
In September 2005, Philomel books, an imprint of the Penguin Young Readers
Group, published a new edition of ?The Little Engine That Could,? illustrated
by painter Loren Long. The new edition continues to be on The New York Times
Book Review Children?s Best Sellers List. Other categories up for grabs
include: preschool toys, apparel, accessories, interactive games, collectibles,
fine art, home furnishings, health and beauty aids, food and beverages, gifts,
stationery products, and wireless communication devices and accessories.

Children?s Apparel Network to Support Angelina Ballerina

HIT Entertainment is expanding Angelina Ballerina?s dance card, signing on
Children?s Apparel Network for a line of apparel sets and separates due in
third quarter 2006. Currently Children?s Apparel Network serves as apparel
partner for HIT?s Thomas & Friends, Bob the Builder, and The Wiggles
properties.

New Video Series Aimed at Female Anime Fans

VIZ Media, LLC, expanded its Shojo Beat imprint with the launch of Shojo Beat
Home Video, an anime series aimed at female fans in North America. The first
title will be Full Moon, a bittersweet tale of puppy love, tragedy, and
aspirations to pop star fame. The first DVD volume of the new series, ?I Want
to Sing,? will contain four episodes (suggested retail, $24.98) and will be on
shelves June 27 with future volumes to be released quarterly. A special preview
disk containing the first episode of Full Moon will be included as a free
premium in the June 2006 issue of Shojo Beat magazine on sale May 16.

Mighty Fine Extends Reach for Hot Properties

Mighty Fine signed several new license deals for Bad Cat, taking the property
into the New Zealand, Australian, and UK markets and providing an aggressive
push with mass retailers. Domestic expansion includes deals with MeadWestvaco
Corp. for back-to-school stationery; Trends International for posters and wall
calendars; and American Greetings for cards, bags, and wrapping paper for
launch in the third and fourth quarters. The company also plans to expand its
watch and clocks business with Wal-Mart, eyeing other departments such as
accessories, sleepwear, and apparel. Licensees are being sought for sleepwear,
intimates, hosiery, loungewear, knit tops, and bags in both domestic and
international markets.

Mighty Fine also has big plans for French Kitty, securing partnerships with two
international consulting firms to extend the franchise into new markets. The
company tapped Red Star Asia Pte Ltd. to focus on opportunities in Greater
China and Southeast Asia, while Jane Evans Licensing Consultancy will manage
the brand for the UK.

WPT Enterprises Raises Licensee Roster

WPT Enterprises, Inc., is raising the stakes on its licensing push, adding 14
licensees with products due in the U.S. in time for Father?s Day. Among the new
partners: PixelPlay with interactive set-top box TV games; Oakley with poker
sunglasses; AMF Billiards with poker tables; Bev Key with aluminum key
chain/bottle openers; Die Cast Promotions with die-cast trucks; Head West with
decorative mirrors for bar or game rooms; Imperial Rubber Holdings with a
rolled, rubber-backed washable poker play mat; Notra Trading with bedding,
towels, and housewares; Nostalgia Art with limited-edition artwork; Pacific
Sportswear with wristbands, headbands, and rubber bracelets for charity; Stern
Pinball with pinball machines; Talexia with cell phone charms; and Two Dog
Designs with barbecue covers.

New Deal Fortifies Apparel Presence for AND 1

AND 1 entered into a long-term apparel licensing agreement with High Life
Apparel LLC with first on-shelf presence in late 2006. High Life will handle
AND 1 men?s apparel for domestic accounts, as well as key accounts in Canada.
The partnership is a multimillion-dollar deal that will enhance AND 1?s apparel
division.

Ubisoft Builds Portfolio with New Deals

Ubisoft inked a deal with 4Kids Entertainment, Inc., and Mirage Group to
develop and publish Teenage Mutant Ninja Turtles, a video game based on the new
CG feature-length film due in early 2007. The company also signed an agreement
with Capcom to distribute Resident Evil 4, Onimusha 3, and Devil May Cry 3:
Dante?s Awakening Special Edition video games for the PC, as well as with Shaun
White, gold medal winner in the Winter Olympics for video games inspired by White?s
snowboarding style. The signature video game is expected in 2007.

Ink Is Drying on Towel Deal

Ocean Pacific will partner with Franco Manufacturing Co., Inc., to produce and
sell beach towels under the ?Op? moniker in the U.S.

Advance Group Changes Its Moniker

Advance Group, Inc., changed its name to Geneva Watch Group and redesigned its
logo and Website to reflect the historical background of its signature
products. The company designs, manufactures, and distributes watches and
clocks, including in-house brand Freestyle. The company?s licensed portfolio
includes Kenneth Cole New York, Kenneth Cole Reaction, Tommy Bahama, BCBG Max
Azria, Betsey Johnson, Mudd, and XGames.

Execs on the Move

Betts FitzGerald comes to American Greetings as vice president, outbound licensing,
and Lindsay Martinez joins the company as brand manager. Tanya Haider was promoted
to senior vice president at Nickelodeon & Viacom International Consumer Products.
Geoff Reiss will move into the role of senior vice president, programming, for ESPN Original
Entertainment,and Rick Alessandri will become senior vice president, consumer products. Over
at 20th Century Fox Television, Dan Shapiro was promoted to executive director,
licensing, while The Summit Media Group, Inc., a wholly owned subsidiary of
4Kids Entertainment, Inc., named Lee Ravdin president.

Licensing 2006 International Show and Conference Registration Is
Open


Save $100 on exhibit hall registration by registering in advance for the most
important licensing event of the year taking place
June 20 to 22 at the Jacob Javits Convention Center in New York. Or save hundreds of dollars on early Licensing
University Conference registration. For updates, conference details, up-to-date
exhibitor listings, hotel information, and online registration, visit http://www.licensingshow.com/reg.


Upcoming Industry Events
International Licensing Industry Merchandisers? Association (LIMA)
Licensing Seminars,
March 15 and 16 at the
Williams Club in New York City; and March 27 and 28 at the Los Angeles Athletic
Club, http://www.licensing.org/
Youth Marketing Mega-Event 2006,
March 27-29, Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach,
CA, http://www.youthmarketingmegaevent.com/
LIMA UK Introduction to Licensing Spring Seminar and LIMA and Friends
Spring Fling,
May 25, No. 4 Hamilton
Place, London, http://www.brandlicensingexpo.com/

Submit Licenses Granted & Available Now Online

LICENSE?s License! Finder allows you to submit licenses granted and available
now online, which will be published on the LICENSE Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month?s online submissions will be published in
LICENSE magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: agrala@advanstar.com.

Become a BellSouth Licensee

BellSouth invites all interested licensees to submit proposals to license the
BellSouth brands. Licensing opportunities abound in traditional
telecommunications, as well as nontraditional areas, including broadband and
next-generation applications and products. Tap into BellSouth?s global brand
awareness:

? One of the largest telecommunications carriers in the U.S.

? Long history of high-quality service in the U.S. and Latin America

? Bell symbol is one of the most widely recognized icons worldwide

? Strong network of licensees in service and product areas

For more information, visit http://www.bellsouthintellectualproperty.com/
or call Jim Reed, managing director, at (404) 249-3772.


For more information on licensing news and features, visit LICENSE magazine?s
Website, http://www.licensemag.com/.

 

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