WBCP Inks Deals
Looney Tunes and Hanna-Barbera characters are being decked out in an exclusive
high-end apparel line this month from Bejeweled by Susan Fixel. Warner Bros.
Consumer Products is collaborating with the company on ?Toon Couture,? a
limited-edition line of Swarovski crystal-embellished Ts, tanks, jackets, and
sweatpants featuring characters such as Tweety, Bugs Bunny, Lola Bunny, Pepe Le
Pew, Daffy Duck, Boo Boo Bear, and Pebbles.
In other WBCP news, the company awarded Thinkway Toys the global master toy
license for upcoming theatrical release Happy Feet from Warner Bros. Pictures
and Village Roadshow Pictures, scheduled to hit theaters nationwide in November
2006. Thinkway Toys will manufacture, market, and sell a full line of toys
inspired by the comedy/adventure film, including the lead item, an interactive
singing and dancing plush, as well as tap-dancing penguin feet, dance mats,
karaoke microphone, collectible figures, playsets, and role-play toys. These
items are set to hit retail stores worldwide beginning in fall 2006.
Scholastic Media Taps Into Audio Market
Scholastic Media is getting into the audio market with its new Scholastic Audio
Group. Four read-along titles and two middle grade audiobooks will head to
retail, as well as to the company?s library and proprietary channels this
summer. The company also plans to distribute its audio content on delivery
systems such as online downloads and handheld MP3 players. Twenty titles are
planned for release in the first year and will be available digitally online.
MGA Is Master Licensee for Shrek
DreamWorks Animation SKG named MGA Entertainment, Inc., master toy and games
licensee for the Shrek entertainment franchise. The two-year agreement gives
MGA the rights to bring Shrek-themed products to retail beginning spring 2007,
in conjunction with the theatrical release of the third film in the Shrek
franchise. Under the license, MGA will produce products including dolls and
collectible figures, plush, youth electronics, games, puzzles, and room d
WBCP Inks Deals