Weekly E-News, Issue #145, January 24, 2006


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New Kids? Programming Block to Air in Fall

CBS and DIC Entertainment are joining forces on a new Saturday morning kids?
programming block, CBS? Secret Saturday Morning Slumber Party. Slated for the
airwaves in fall, the three-hour programming block will feature series from
DIC?s animated library including Madeline and Where on Earth Is Carmen
Sandiego; Sabrina: The Animated Series; Strawberry Shortcake; Liberty?s Kids;
Trollz; Sherlock Holmes in the 22nd Century; Archie?s Weird Mysteries; The
Littles; Inspector Gadget?s Field Trip; and Sonic Underground.

Pacific Entertainment Adopts Baby Genius Brand

Genius Products, Inc., sold its Baby Genius brand to Pacific Entertainment
Corporation, a newly formed company headed by Klaus Moeller. The $3 million
deal includes all worldwide rights and existing licensing agreements for Baby
Genius and Wee Worship preschool brands, along with a production deal for
Little Tikes music and DVD series. Genius Products will continue to distribute
Baby Genius, Little Tikes, and Wee Worship DVDs and music CDs and all new
products under these brands. Pacific Entertainment plans to release two new
Baby Genius DVDs and two new Little Tikes DVDs this year in addition to new
music CDs.

Wal-Mart and Sesame Workshop Support Military Families

Wal-Mart Stores, Inc., donated nearly $1 million to help Sesame Workshop
develop an outreach program to help young children of the United States Armed
Services, National Guard, and Reserves deal with the stresses of military life.
The New York State Office of Mental Health also will serve as a partner. The
project launches in July with a bilingual (English/Spanish) kit with a DVD for
children and adults featuring the Muppets and a print guide and poster for
children, parents, and caregivers. Sesame Workshop will produce and distribute
125,000 of these kits at no cost to schools, child-care programs, family
support centers, and other organizations serving the needs of military
families. A particular effort will be made to reach families of the Reserves
and National Guard.

4Kids Entertainment in on the Ground Floor with New Property

4Kids Entertainment, Inc., will align with Microsoft Corp. on the development
of a children?s entertainment property. Under the agreement, 4Kids
Entertainment will serve as the licensing agent for a Microsoft Game Studios
property on a global basis. The exclusive representation agreement encompasses
all broadcast, home video, music, and merchandise licensing rights. In other
4Kids news, the company finalized a UK free TV broadcast agreement with ITV
Network for Season 4 of the Teenage Mutant Ninja Turtles due in early 2006.

Superman Flies Into Consumer Electronics

Warner Bros. Consumer Products extended the Superman franchise into consumer
electronics, signing a deal with Kids Station Toys Int?l. for a line of TVs,
DVD players, MP3 players, personal CD players, phones, and two-way
communication devices. Two separate lines will hit shelves in June, one
featuring Superman for men and boys and another featuring Supergirl for women
and girls. In addition, Kids Station will launch new Batman items in May 2006,
including a 256MB Batman MP3 player, a new CD player, and a new portable Batman
DVD player.

Cartoon Network Airs New CG Series

Mainframe Entertainment, Inc., began airing its CG-animated/live-action hybrid
television series, Zixx, on Cartoon Network January 21. The show is produced by
Thunderbird Films in association with YTV Canada. Zixx chronicles the
adventures of an unlikely team of heroes who join forces in a quest to save the
universe from evil. Mainframe also appointed Al Ovadia of Al Ovadia and
Associates its worldwide licensing agent with plans to roll out the licensing
program simultaneously with the launch of the show.

Granada Ventures to Rep World Poker Tour in Europe

WPT Enterprises Inc. named Granada Ventures its European licensing agent for
World Poker Tour merchandise. Granada Ventures will be charged with expanding
the growing base of regional licensees with products in stores by spring 2006.
Granada also will participate in the marketing of WPTE?s global online gaming
platform, WPTonline.com.

Hymowitz Named to VP Spot at Scholastic Media

Scholastic Media appointed Gary Hymowitz vice president of consumer products.
He will oversee the strategic development, direction, and implementation of all
consumer products based on properties including Clifford The Big Red Dog,
Clifford?s Puppy Days, The Magic School Bus, I SPY, His Dark Materials, Maya
& Miguel, Goosebumps, and Counting in the Garden, as well as the Scholastic
brand line of products. He also will be responsible for creating innovative and
strategic licensing campaigns targeting Scholastic?s retail and licensing
constituents.

Graziano Tapped for Director Spot at FRV Media

Mary Graziano was named director, sales and acquisitions, FRV Media
International Inc. In her new post, the ex-Cookie Jar exec will be responsible
for TV sales to broadcasters, DVD partners, and others for the company?s TV
titles, ranging from family films to series and documentaries.

LIMA Seminar Program

The International Licensing Industry Merchandisers? Association (LIMA) will
hold seminars for licensing, financial, and accounting professionals;
attorneys; and business executives March 15 and 16 at the Williams Club in New
York City and March 27 and 28 at the Los Angeles Athletic Club. The same
classes will be offered on both coasts with different moderators. The seminars
are co-sponsored by LICENSE magazine and Aspen Publishers. Visit http://www.licensing.org/ for fee
information and a registration form.

Licensing International Webinar

Licensing 2006 International Show organizers are offering a free Webinar,
entitled ?Maximize your Licensing International ROI: Best Practices for Savvy
Exhibitors,? Wednesday, February 1, from 12 to 12:45 p.m. An optional Q&A
will follow. This event will provide insights into how to use the industry?s
annual gathering to grow licensing revenue and develop new promotional partnerships.
Participation is limited. For details, visit http://www.licensingshow.com/webinar.


Upcoming Industry Events

American International Toy Fair, February
12-15, 2006, Toy District and Jacob Javits Convention Center, New York, NY, http://www.toy-tia.org/AITF
New York Comic-Con, February
24-26, 2006, Jacob Javits Convention Center, New York, NY, http://www.nycomiccon.com/
Youth Marketing Mega-Event 2006,
March 27-29, 2006, Hyatt Regency Huntington Beach Resort & Spa, Huntington
Beach, CA, http://www.youthmarketingmegaevent.com/

Are You on the List?

Submissions for LICENSE?s Leading Licensors list are due February 6. Licensors
with $25-plus million in 2005 worldwide sales of licensed merchandise are
eligible for the list. You must submit your 2005 sales figure (can be
estimated); licensing executive contact name, title, and phone number; and a
100-word blurb about 2006 initiatives. Submissions should be e-mailed to Dawn
Wilensky at onretail@optonline.net.

Submit Licenses Granted & Available Now Online

LICENSE?s License! Finder allows you to submit licenses granted and available
now online, which will be published on the LICENSE Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month?s online submissions will be published in
LICENSE magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: agrala@advanstar.com.


For more information on licensing news and features, visit LICENSE magazine?s
Website, http://www.licensemag.com/.

 

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