Weekly E-News, Issue #144, January 17, 2006 | License Global

Weekly E-News, Issue #144, January 17, 2006

Sponsored by:   


Marc Ecko Acquires Avirex
Marc Ecko Enterprises acquired the Avirex brand and its related trademarks in
all existing product categories?including apparel, outerwear, leather, and
accessories, for all countries other than Europe and Japan?from Avirex Ltd.
Terms of the acquisition were not disclosed, but it also grants the company
rights to Avirex Ltd.?s license with Kids Headquarters for boys? apparel and
with Caccia Fashions Inc. for the Canadian market. MEE anticipates announcing
new licenses for additional product categories in the near future. Marketing
Management Group, Inc., initiated and negotiated the transaction on behalf of
Avirex Ltd.

4Kids and AKC Extend Partnership
4Kids Entertainment, Inc., and the American Kennel Club signed a multi-year
extension of their worldwide representation agreement. This renewed partnership
will enable 4Kids and the AKC to continue building the brand with plans to
expand into such categories as pet cleaning products, pet safety products, and
collectible artwork.

Everlast Signs ?Sleeper? of a Deal
Everlast Worldwide Inc. signed an agreement with H Best Ltd. for a line of
men?s/boys? underwear and men?s loungewear and sleepwear under its 2(x)ist
division. First products will launch this year at sporting goods chains and
department stores. In other news, the company renewed and expanded its
licensing agreement with Tomen America Inc., in which Tomen will continue to
produce men?s, women?s, and children?s apparel, as well as exercise equipment
including aerobic fitness products, treadmills, and weight-lifting equipment in
Japan. Tomen also will design a new line of men?s and women?s underwear.

HIT Strengthens Position in Latin America
HIT Entertainment Ltd. is stepping up its presence in Latin America, signing a
series of broadcast, video, publishing, and consumer products deals. Pingu will
air on TV Cultura in Brazil, while the Children?s Favourite series of
compilation video and DVD, which includes episodes of Barney, Bob the Builder, Rubbadubbers,
Angelina Ballerina, Pingu, and Thomas & Friends, will be available for the
first time in Mexico and Central America from Tycoon Entertainment. Other deals
include a deal with ST2 in Brazil for Portuguese language storybooks, coloring
books, and activity books, and a renewed deal with Rhein Chile for Barney
crayons and markers for Chile. Adhesivos Internacionales will create bandages
featuring images of Barney for Mexico and Central America, and Top Cau?s Barney
Easter Eggs will be seen on shelf throughout Brazil. Argentina will have a new
line of Bob the Builder preschool dinnerware and lunch boxes via Daysal S.R.L,
while Pharma Express will release a new line of Barney apparel in Colombia.

Simon & Schuster Expands Partnership with VIZ Media
Simon & Schuster will expand its relationship with VIZ Media by handling
domestic sales for all the lines in its book division. Simon & Schuster
will use its sales and distribution division to further raise the visibility of
the manga genre and continue to grow revenue streams from traditional book
retailers, as well as from newly emerging channels.

McDonald?s Names McKids Partner Across Asia
McDonald?s Corporation named Cornerstone Group?s China Retail Management
subsidiary the master licensee for its McKids line across Asia, excluding Japan
and India. The multimillion-dollar deal is the first major international
initiative undertaken as part of DIC?s new role as global consumer products and
entertainment agent for McDonald?s Corporation. CRM will work with DIC and
McDonald?s to develop the retail consumer product line for Asia, and will
design, produce, market, and distribute McDonald?s McKids product lines that
support McDonald?s ?balanced, active lifestyles? brand strategy.

Waverly Embraces Licensing Model with New Deal
Waverly Home Fashions converted its existing business into a licensing model
via a long-term licensing deal with Ellery Homestyles LLC. The agreement gives
Ellery Homestyles the right to manufacture branded home fashions products
including bedding, window treatments, and other home categories utilizing
Waverly?s design archives. Waverly will continue to concentrate on its core
competencies of design and marketing for the Waverly brand, in addition to
continuing its various licensing partnerships in other key product categories.
Ellery Home Brands Company will utilize its expertise in sourcing and execution
to further increase the multichannel distribution of the home fashion business.

Classic Kids? Brand Marks 25th Anniversary
FremantleMedia Licensing Worldwide is revamping the nostalgia kids? brand,
Dangermouse, in preparation for its 25th anniversary this year. As part of the
anniversary celebration, FLW developed a new logo, and creative and signed on
new partners including TDP Textiles for men?s nightwear and underwear; Bravado
International for T-shirts and fashion tops for record retailers; and Samuel
Eden for adults? and children?s socks. In addition, FLW renewed its agreement
with The Big Badge Co. to produce Dangermouse pin badges, which will be
distributed at retail and through banks and corporate offices to raise money
for the charitable brain injury association, Headway, throughout 2006. Going
forward, FLW will extend the brand into women?s apparel, plush, collectibles,
gifts, gadgets, and fine arts, and is reviewing the use of original cell
animation from Brian Cosgrove, the creator of Dangermouse.

Children?s Imaginations Celebrated in New Book Series
Paddywhack Lane LLC and Penguin Young Readers Group partnered on a multiple
book publishing deal for a new series of Paddywhack Lane story and activity
books. The first two books are due in fall 2006, with additional titles to
follow. The books were created by Sandy Fuller and celebrate the imaginative
world of children at play. The books will be published by Grossett &
Dunlap, an imprint of Penguin Young Readers Group.

Playboy Enters Hong Kong Market
Playboy Enterprises, Inc., opened its first freestanding Playboy Concept
Boutique in Hong Kong in Causeway Bay?s ultra-modern Fashion Walk area. The
1,300-square-foot upscale shopping destination is owned and operated under
license by Speedplan. The store will offer Playboy apparel, jewelry,
accessories, and swimwear in addition to the new high-end ?White Label?
lingerie collection. The next freestanding Playboy store, a 2,500-square-foot
store in the Mid-Valley Mall in Kuala Lumpur, one of Malaysia?s premier fashion
areas, will open in early 2006.

Quilting Event to Benefit Breast Cancer Research
The KN Karen Neuburger lifestyle brand and Quilting Treasures by Cranston are
sponsoring a quilt block event to raise money for The Breast Cancer Research
Foundation. Individuals are invited to submit quilt blocks directly to Cranston
between January 1 and May 1, 2006. The finished blocks will be 10 inches square
and can be either pieced or appliqu

Tags: