Weekly E-News, Issue #137, November 22, 2005


Sponsored by:   

TIA Hall of Fame Recognizes Industry Pioneers

Film producer George Lucas and Crayola crayon creators Edwin Binney and C.
Harold Smith were named the 2006 Toy Industry Hall of Fame inductees. The
posthumous award for Binney and Smith will be accepted by Mark Schwab,
president and CEO of Binney & Smith, at the sixth annual T.O.T.Y. (Toy Of
The Year) Awards Saturday, February 11, 2006, in Manhattan at the Marriott
Marquis Times Square.

HIT Entertainment Enters Asian Broadcast Market

HIT Entertainment Ltd. took a major stance in the Asian market, signing deals
with both pay-TV and free-to-air broadcasters. The deals will see Thomas &
Friends available on terrestrial television for the first time across Indonesia
via Indosiar, as well as exposure on pay-TV broadcaster Astro with Bob the
Builder, Thomas & Friends, Pingu, Fireman Sam, Mopatop Shop, and Kipper.
The rollout begins December 1 and covers the Malaysia, Indonesia, and Brunei
regions. In December, TVB?s free-to-air English language channel, Pearl, will
air Angelina Ballerina specials, and in March, the latest episodes of Pingu for
Hong Kong. Taiwanese pay-TV broadcaster ETTV licensed Thomas & Friends, Rubbadubbers,
Bob the Builder, and Pingu for the Taiwan region. In addition, free-to-air
broadcaster MediaCorp TV12 takes Bob the Builder for its Kids Central channel
in Singapore. Thai pay-TV broadcaster UBC will air Bob the Builder, Thomas
& Friends, and Pingu for Thailand.

Duo Extends Video Game Partnership

Activision, Inc., and Marvel Entertainment, Inc. expanded their long-term,
broad-based strategic alliance by signing a multi-year extension to their
current video game licensing agreements for the Spider-Man and X-Men franchises
through 2017. This agreement replaces all previous agreements between the

In other news, Activision shipped first Xbox 360 versions of Infinity Ward?s
Call of Duty 2 and Neversoft Entertainment?s Tony Hawk?s American Wasteland in
anticipation of the launch of the Xbox 360 video game and entertainment system
from Microsoft.

UK Broadcaster Picks Up Gerald McBoing Boing

Cookie Jar Entertainment sold animated series Gerald McBoing Boing to Five UK
for broadcast. Five UK is the latest major broadcaster embracing the property,
which airs on Cartoon Network in the U.S. and Teletoon in Canada. Cookie Jar
teamed with Classic Media to produce the series.

Famed Doctor Lends Name to Consumer Products

The Dr. Spock Company will lend its name to consumer products for the first
time, partnering with Kid Care on a line of children?s bath and body products.
Under the terms of the agreement, brokered by TippingSprung, Kid Care will
produce a line of natural and organic products such as body washes and lotion
in 2006. Other categories under development include feeding accessories, toys,
prenatal and infant vitamins, oral care, electronic health, and safety.

PBS Kids Inks Publishing Deal

PBS Kids is booking a spot on retail shelves, inking a publishing deal with
Brighter Minds Children?s Publishing for a new preschool book series. The line,
which embraces free play, exploration, and imagination, will include board,
novelty, early reader, chapter, and activity books, along with educational
supplemental materials. The line will hit store shelves in summer 2006 in the
U.S. and Canada.

Nintendo Signs ?Vital? Deal
Nintendo of America Inc. selected Vital
Marketing as its urban agency of record. In this capacity, Vital Marketing will
target young adult gamers in the urban marketplace through marketing and
branding efforts. In addition, Vital Marketing will create proprietary programs
for Nintendo and advise it on existing events and programs, and help construct
the brand?s urban positioning statements, as well as develop image-building
programs targeting various influencer groups within the entertainment industry.

Turtles Shell Out Thanksgiving Cheer in Parade

Teenage Mutant Ninja Turtles are coming out of their shells this Thanksgiving,
making their first appearance in the Macy?s Thanksgiving Day Parade, Thursday,
November 24.

Sesame Beginnings Captured on DVD

Sesame Workshop extended its Sesame Beginnings curriculum with a research-based
DVD series that encourages learning through parent-child interactions. The
Sesame Beginnings DVDs, which feature baby versions of the Sesame Street
Muppets and their caregivers, are supplemented by a printed guide offering
parents additional tips for ways to extend learning after viewing through
activities such as feeding, bath time, and playtime.

Online Greetings Hasbro Style

Loved ones can get an online greeting from some Hasbro Properties Group
properties as a result of a new deal with American Greetings. Building on the
existing relationship between the duo, e-cards with Candyland, Tonka, The Game
of Life, Operation, Clue, Mr. Potato Head, My Little Pony, and Monopoly can be
sent via AmericanGreetings.com and its online partner sites, AOL, Yahoo, and
MSN, starting January 1, 2006. An annual subscription to American Greetings
online enables consumers to send an unlimited number of expressions to friends
and family.

Suzy?s Zoo in Store for Sony Plaza Stores

Earthworks Entertainment announced that Sony Plaza Company Ltd., the
Japan-based retail sales division of the Sony Group, acquired the rights for
and will distribute licensed products for Suzy?s Zoo in all major merchandise
categories via its group of more than 100 retail stores throughout Japan. Sony
Plaza Stores also will act as the master licensor for the territory of Japan.
In this capacity, Sony Plaza Stores will market the brand in the mass channel,
as well as specialty stores, countrywide.

Pepper?s Ghost to Rep Dr. Seuss

Dr. Seuss Enterprises appointed Pepper?s Ghost Productions the company?s
licensing representative in the UK and Europe. Pepper?s Ghost will handle the
licensing for all 44 of Dr. Seuss? literary properties and will work closely
with HarperCollins, the UK publisher for the titles. Other initiatives: special
licensing initiatives around landmark events such as the 50th birthday
celebration in 2007 of The Cat in the Hat and The Grinch. A movie based on
Horton Who Hears a Who! also is planned for release in 2008.

Upcoming Industry Events

International Halloween Show, December 5-8, 200 Fifth Avenue, 1107 Broadway,
and other toy district showrooms, New York, NY, http://www.toy-tia.org/

American International Toy Fair, February 12-15, 2006, Toy District and Jacob
Javits Convention Center, New York, NY, http://www.toy-tia.org/AITF

Submit Licenses Granted & Available Now Online

License!?s License! Finder allows you to submit licenses granted and available
now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month?s online submissions will be published in
License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: agrala@advanstar.com.

Acquire Global Recognition

BellSouth Intellectual Property Marketing Corporation is seeking to align the
BellSouth brand with forward-thinking companies worldwide, with an immediate
desire for opportunities in Latin America. BellSouth is interested in hearing
about licensing opportunities that extend the BellSouth brand to products that
are aligned with the brand?s core equities and that deliver the promise
customers have come to expect from BellSouth. For more information, visit http://www.bellsouthintellectualproperty.com/internationalad.asp.

For more information on licensing news and features, visit License! magazine?s
Website, http://www.licensemag.com/.