Weekly E-News, Issue #126, September 6, 2005



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Playmates Toys Is Sweet on Strawberry Shortcake

Playmates Toys signed on as master toy licensee for Strawberry Shortcake with
dolls and toys planned for 2006. Next spring also marks the launch of
Strawberry Shortcake Baby, an infant program that will include Children's
Apparel Network as master apparel licensee. Others on board include: ABC
Development (feeding/tabletop), Fabrics by Spectrix (fabrics), Deco Pac (cake
decorating/edibles), Infant Specialty Company (hair accessories/headwear), Kids
Headquarters (outerwear), Dolly Inc. (bedding/bath/home furnishings), ES
Originals (footwear), and United Legwear (legwear/socks/hosiery).

USCPG Seeks Licensees for Movie Franchise

Universal Studios Consumer Products Group launched the worldwide licensing
program for Universal Pictures' The Fast and The Furious 3 due in 2006. The
group seeks licensees in traditional categories including toys, collectibles,
footwear, automotive accessories, audio systems, home furnishings, stationery,
personal care, lifestyle events, games, publishing, and a branded lifestyle
line of apparel geared toward young men. More than 45 key partners are on board
for the entire The Fast and The Furious franchise, spanning categories such as
toys, collectibles, apparel, automotive accessories, audio systems, home
furnishings, stationery, personal care, lifestyle events, games, interactive,
wireless, and publishing.

Earthworks Entertainment to Rep 64 Zoo Lane

Earthworks Entertainment will represent the U.S. merchandise licensing and
publishing rights for Millimages' animated TV series, 64 Zoo Lane. The series
currently airs on Noggin and follows the adventures of Lucy, a young girl with
a keen, curious mind, who lives next door to the zoo. Lucy's unusual
neighbors-an array of engaging animals-become her pals. Each night, thanks to
big, friendly giraffe Georgina, Lucy meets up with her animal friends in the
zoo, and a new adventure unfolds.

First Licensees Are "Crazy" for Internet Property

Al Ovadia & Associates, Inc., signed its first group of licensees for The
Annoying Thing aka Crazy Frog. C-Life; Concept One Accessories, Inc.; Elegant
Headwear (ABG); H.E.R. Accessories; Logotel; and MJC will create a range of
apparel and accessories. EMA, LLC, and Its-Outrageous will come to market with
electronics and accessories. FAB/Starpoint will manufacture a line of
stationery and school supplies. Commonwealth Toy Co., CTI Industries, and
Starmakers will make gift and accessory items.

Bandai America to Support Magical DoReMi

4Kids Entertainment, Inc., appointed Bandai America master toy licensee for
Magical DoReMi. First products are due on shelves in spring 2006 and will
include dolls, playsets, and role-play items. The animated property, which
follows the adventures of three inquisitive young girls who transform into
apprentice witches, will premiere on 4Kids TV's new Saturday morning lineup
September 10.

My Little Pony to Court Older Audience

The Hasbro Properties Group will expand the audience for My Little Pony,
creating retro-themed apparel and accessories for 'tweens and young women. In
spring 2006, Accessories Network will offer My Little Pony bags, small leather
goods, cell phone cases, MP3 player cases, and hosiery, and Briefly Stated will
offer loungewear separates and intimate apparel for pony fans.

Santoro Taps RMP Licensing

Santoro appointed RMP Licensing to promote the Tutti Cuti brand in the French
market. The signing follows the brand's launch in the flagship Paris stores of
high-end retailers Galeries Lafayette and Printemps.

HarperCollins Acquires Rights to "Wintersmith"

HarperCollins Children's Books acquired U.S. book and audio rights to publish
"Wintersmith," a new young adult novel by best-selling author Terry Pratchett
due on shelves in fall 2006. Starring the characters from award-winning books
"The Wee Free Men" and "A Hat Full of Sky," "Wintersmith" is the third
adventure of Tiffany Aching, young witch-in-training, and the 6-inch-high,
sword-wielding, sheep-stealing Wee Free Men.

New Production Company Is Up and Running

Bakers Man, a provider of Internet-based technology, marketing communications,
and digital information management for the entertainment industry, formed
TrueLight Entertainment. The new production company will provide animation
production, marketing, and e-learning services based on proprietary processes
and tools. Kevin O'Donnell was named president and will spearhead the company's
efforts to offer clients a one-stop shop to market their brands from
development through delivery utilizing animation production, creative and
online services, and design capabilities across a multitude of platforms.

LINK New York-Register Early and Save

Register today for LINK New York, October 5-7 at the Roosevelt Hotel, and take
advantage of the early bird registration fee of $1,495. We've negotiated a
special rate at The Roosevelt at $259 per night single/double, plus
tax. Reservations must be made directly with the hotel NO LATER THAN
September 12, 2005, by calling toll-free (888) 833-3969 (or international (212)
661-9600; ask for reservations department). You MUST identify yourself as a
LINK Conference participant to be eligible for the negotiated
rate. Focusing on the key areas of Retail/Branding, International Licensing,
Financial/Legal, and the burgeoning category of Wireless Licensing, LINK NY
offers more than 28 breakout sessions and three keynote/general sessions
presented by leading retail and consumer trend analysts from CSFB, Maritz
Group, and NPD Group. Register now by calling our LINK sales representative,
Sylvester Jones, at (212) 951-6764. For information on sponsorship, speaking,
and attending, visit our Website: ny.linkconference.com.

Enter the MIPCOM Junior Licensing Challenge

Organized in partnership with License! magazine, the "MIPCOM Junior Licensing
Challenge" will take place at the Noga Hilton, October 16, 2005. The MIPCOM
Junior Licensing Challenge is open to all producers and children's
entertainment creators. All properties submitted must be new, not previously
aired or licensed. All short-listed finalists must be registered for MIPCOM
Junior 2005 and be prepared to pitch their projects in person. Candidates are
to send their entries to License! magazine, which will select five to take part
in a pitching session at MIPCOM Junior. Entries are due no later than September
9, 2005. An international jury will offer professional advice on broadcast and
licensing and merchandising. To obtain details and an entry form, visit www.mipcom.com, click on "About MIPCOM
Junior," and then click on "Conferences & Events." Or download the MIPCOM
Junior Licensing Challenge form by clicking http://www.mipcomjunior.com/images/100448/pdf/mipcomjr2005_licensing.pdf.

Find Out What the European Licensing Industry Has to Offer

Brand Licensing 2005 is Europe's premier licensing trade event. It takes place
from October 25-26 at Earls Court in London. At Brand Licensing 2005, all the
major European property owners, representing thousands of brands, characters,
images, and more, come together. In just two days, you will see more than 2,500
properties, trends, and new ideas that will affect almost every consumer goods
area-from toys and gifts to clothing, food, and computer games. For more
information about Brand Licensing 2005, visit http://www.brandlicensingexpo.com/.
To register for free visitor tickets, click here
or call +44 (0) 870 4294554.

Find Your Next Entertainment Property at RoadShow

Entertainment marketing is a proven way to connect with consumers, and only at
The L.A. Office RoadShow can you join brand marketers, retailers, and agency
executives as you discover marketing opportunities for every target, connect
with industry players, and leverage the power of entertainment. Whether you are
interested in the U.S. or European marketplace, RoadShow has it all. RoadShow
Hollywood (September 26-29) will provide property showcases from key
entertainment executives in music, TV, film and home entertainment, plus new to
this year's event, gaming. RoadShow Europe will include its first-ever Key
Insights Forum (October 25) with presentations by top marketers on topics
relevant to promotional marketers throughout Europe, as well as an entire day
(October 26) devoted to future European film and home entertainment
opportunities. Make sure to register before September 19 and save. Visit http://www.laoffice.com/roadshowto
register or for more information.

See and Be Seen in the Industry Annual Report in October

In October, all eyes are on the 2005 License! Industry Annual Report, a yearly
feature devoted to recapping ups and downs in the licensing and retail
industry. This comprehensive compilation of research and trend forecasts comes
from a variety of respected industry studies and is synthesized by License!
editors and presented with contextual references and examples of industry
success stories. It's a must-read issue that's kept throughout the year and
referred to frequently. This issue will have bonus distribution at Brand
Licensing Expo in London and the American International Fall Toy Show. Plus, a
digital edition of this issue will reach 40,000 additional industry
professionals via e-mail. Contact Steven Ekstract for advertising opportunities
at (212) 951-6684 or mailto:sekstract@advanstar.com.
Reserve your space in this key issue by September 14.

Submit Licenses Granted & Available Now Online

License!'s License! Finder allows you to submit licenses granted and available
now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: mailto:agrala@advanstar.com.

For more information on licensing news and features, visit License! magazine's
Website, http://www.licensemag.com.



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