Weekly E-News, Issue #124, August 23, 2005


 

 

 

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Wal-Mart Signs Multi-Year Deal with Garth Brooks
Wal-Mart inked an exclusive multi-year
agreement with singer/songwriter Garth Brooks that will include all Wal-Mart
stores, Sam's Club locations, and http://www.walmart.com/.
Details of the relationship were not released. Brooks retired from public
performing in 2001 and is the all-time biggest-selling solo artist, taking 25
singles to the No. 1 position on the country charts.

New Playscapes to Make Kids Go Looney

Warner Bros. Consumer Products is partnering with Taubman Centers, Inc., on
Looney Tunes-themed children's play areas within Taubman shopping centers
around the country. The first will debut at Northlake Mall, a soon-to-open
enclosed regional shopping center in Charlotte, NC. The concept also will be
expanded to new Taubman shopping centers nationwide, as well as retrofitted to
select existing malls with variations on the Looney Tunes theme.

Pair Revs Up Exclusive Partnership

Cartoon Network is joining forces with Kellogg's NASCARtoon Racing to offer
kids the opportunity to collect up to six exclusive Hot Wheels NASCARtoon
Racing Rev-Ups racecars. Hot Wheels Rev-Ups use Magna Trax Technology to climb
steel surfaces with ease. Fans who send in four proof-of-purchases from 11
different participating Kellogg's cereals will receive one of the select
racecars featuring Scooby-Doo, Codename: Kids Next Door, Foster's Home for
Imaginary Friends, Johnny Bravo, The Powerpuff Girls, and Dexter's Laboratory.
The campaign will officially launch August 26 to 27 at the Busch and Nextel
NASCAR races at Bristol Motor Speedway in Tennessee, where three full-size
Cartoon Network-branded cars will compete for the checkered flag.

Road Tour Planned for Inuyasha

Inuyasha The Movie 3: Swords of an Honorable Ruler will take to the road,
stopping at one Wal-Mart in each of 15 cities as part of a world premiere
mobile theater tour. In a joint effort with VIZ Media, Revolution Marketing has
developed a 92-seat, state-of-the-art, mobile movie theater that will make its
first stop in Seattle, WA, August 24 and visit other cities such as Los
Angeles, Chicago, San Francisco, Boston, and Atlanta. In addition to a
full-screen viewing of the new title, fans also will receive limited-edition
Inuyasha merchandise. The movie will come to the small screen via DVD September
6.

A Monster of a Deal

Endgame Entertainment, an equity production fund, and Brandissimo! Inc., a
family entertainment production company, created Meteor the Monster Truck
Company, LLC. First project out of the gate is Meteor the Monster Truck, a
computer-animated cartoon property for preschoolers that will be available on
DVD in November 2005. Twenty-six episodes of Meteor the Monster Truck already
are in production. A feature film and additional products, including toys and
computer games, are in development.

Most Management Signs Stoopid Monkey Deal

Stoopid Monkey LLC named Most Management LLC licensing agent for the company's
monkey mascot. Stoopid Monkey is a partnership of Seth Green and Matthew
Senreich, the creative minds behind Robot Chicken on Cartoon Network's adult
swim programming block. A different Stoopid Monkey image appears at the end of
every Robot Chicken episode. With more than 1 million viewers, Robot Chicken is
a top performer in the 18-to-34 age demographic.

Interactive Website on Tap for Jay Jay the Jet Plane

Jay Jay the Jet Plane is getting his own nationwide fan club, thanks to a new
interactive Website. Visitors to http://www.jayjay.com/
can download video songs (for sing-alongs); send E-cards; vote on their
favorite characters, episodes, and adventures; and play character-related
games. The site also will offer everything associated with Jay Jay's world
including a retail store; newsletters; monthly calendar of events;
screensavers; wallpaper; and, for new fans, a concise backgrounder called "Meet
Jay Jay and Friends." The site will feature a section called "Fly with Jay Jay"
from parenting expert and author Donna Erickson, which will offer an ongoing
educational guide for parents on how to travel with children.

AK Comics Sets Down U.S. Roots

AK Comics opened an office in Los Angeles as the Middle East-based comic book
and multimedia entertainment company begins to focus on the U.S. market for its
line of Middle East-themed superhero comic books, animated series, and
licensing program for its brands. The first titles will be released first
quarter 2006. Taking the reins of the company are Jordan Udko as vice president
of business development and Managing Editor Marwan Nashar, who is headquartered
in Cairo and will maintain an office at the U.S. headquarters.

Sesame Workshop Promotes Two Execs

Sesame Workshop promoted Liz Nealon to executive vice president/creative
director and Terry Fitzpatrick to executive vice president, distribution.
Nealon will be responsible for the Workshop's creative direction across all
media-electronic and print. Fitzpatrick will manage distribution strategy and
partner relations to deliver the Workshop's content through multiple platforms
including domestic and international television, home video, audio, print
publishing, themed entertainment, and digital and interactive media.

LINK Las Vegas-Two More Weeks to Go...
We've arranged a
first-class seminar program for taking your business to the
next level, the opportunity to meet fellow executives from top companies, and a
chance to relax at one of the premier venues in Las Vegas. What more could you
ask for?

Running concurrently with the last 1 1/2 days of MAGIC
Marketplace next week, LINK Las Vegas will focus on the challenges and
opportunities of brand licensing in the fashion and entertainment worlds.
Register now by calling our LINK sales representative, Sylvester Jones, at
(212) 951-6764. Stay LINKed to our Website for more information: lv.linkconference.com.


LINK New York Is Next
If you can't make it to Vegas, you still
have LINK New York, October 5-7 at the Roosevelt Hotel. Focusing on the key
areas of Retail/Branding, International Licensing, Financial/Legal, and the
burgeoning category of Wireless Licensing, LINK NY offers more than 28 breakout
sessions and three keynote/general sessions presented by leading retail and
consumer trend analysts from CSFB, Maritz Group, and NPD Group. For information
on sponsorship, speaking, and attending, visit our Website: ny.linkconference.com.

Enter the MIPCOM Junior Licensing Challenge

Organized in partnership with License! magazine, the "MIPCOM Junior Licensing
Challenge" will take place at the Noga Hilton, October 16, 2005. The MIPCOM
Junior Licensing Challenge is open to all producers and children's
entertainment creators. All properties submitted must be new, not previously
aired or licensed. All short-listed finalists must be registered for MIPCOM
Junior 2005 and be prepared to pitch their projects in person. Candidates are
to send their entries to License! magazine, which will select five to take part
in a pitching session at MIPCOM Junior. Entries are due no later than September
9, 2005. An international jury will offer professional advice on broadcast and
licensing and merchandising. To obtain details and an entry form, visit www.mipcom.com, click on "About MIPCOM
Junior," and then click on "Conferences & Events." Or download the MIPCOM
Junior Licensing Challenge form by clicking http://www.mipcomjunior.com/images/100448/pdf/mipcomjr2005_licensing.pdf.


Find Out What the European Licensing Industry Has to Offer


Brand Licensing 2005 is Europe's premier licensing trade event. It takes place
from October 25 to 26 at Earls Court in London. At Brand Licensing 2005, all
the major European property owners, representing thousands of brands,
characters, images, and more, come together. In just two days, you will see
more than 2,500 properties, trends, and new ideas that will affect almost every
consumer goods area-from toys and gifts to clothing, food, and computer games.
For more information about Brand Licensing 2005, visit http://www.brandlicensingexpo.com/.
To register for free visitor tickets, click here or
call +44 (0) 870 4294554.

RoadShow...Connecting Brands with Entertainment Marketing Opportunities
Only at The L.A. Office RoadShow can you
join brand marketers, retailers, and agency executives to discover marketing
opportunities for every target, connect with industry players, and leverage the
power of entertainment to build your brand. This year, RoadShow Hollywood kicks
off with an all new Gaming Boot Camp (September 26) showcasing major game
publishers and providing a first look at upcoming gaming opportunities
available for promotional tie-ins, as well as presentations sharing their
expertise relating to marketing and the gaming industry. RoadShow Europe will
include its first Key Insights Forum (October 25) with presentations by top
marketers dedicated to topics relevant to promotional marketers throughout
Europe including special keynote addresses, case studies, and panel discussions
with insight on dealing within the entertainment marketing arena. Whether you
are interested in the U.S. or European marketplace, RoadShow has it all. Visit http://www.laoffice.com/roadshow to
register or for more information.


See and Be Seen in the Industry Annual Report in October

In October, all eyes are on the 2005 License! Industry Annual Report, a yearly
feature devoted to recapping ups and downs in the licensing and retail
industry. This comprehensive compilation of research and trend forecasts comes
from a variety of respected industry studies and is synthesized by License!
editors and presented with contextual references and examples of industry
success stories. It's a must-read issue that's kept throughout the year and referred
to frequently. This issue will have bonus distribution at Brand Licensing Expo
in London and the American International Fall Toy Show. Plus, a digital edition
of this issue will reach 40,000 additional industry professionals via e-mail.
Contact Steven Ekstract for advertising opportunities at (212) 951-6684 or mailto:sekstract@advanstar.com.
Reserve your space in this key issue by September 14.

Submit Licenses Granted & Available Now Online

License!'s License! Finder allows you to submit licenses granted and available
now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: mailto:agrala@advanstar.com.


For more information on licensing news and features, visit License! magazine's
Website, http://www.licensemag.com.


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