Weekly e-News, Issue #118, July 12, 2005




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The Joester Loria Group to Support Little Robots

BBC Worldwide appointed The Joester Loria Group the U.S. licensing agent for
preschool property Little Robots. Cartoon Network U.S. recently acquired the
rights to 65 episodes of the property, which is produced by Create TV &
Film, a part of the newly formed UK media and rights owner, Create Media
Ventures. Over the next three years, The Joester Loria Group will manage the
rollout of products across a range of categories including apparel, home, toys
and gifts, food, and partyware.

Alliance Atlantis Secures Latin America Deal

Alliance Atlantis secured a broadcast deal with Jetix in Latin America for
Dragon Booster. The children's CGI animated property will launch throughout
Latin America in fall 2005. This deal is in addition to agreements already in
place with broadcasters in the U.S., UK, Australia, and Canada. Other deals in
place include Jakks Pacific as worldwide master toy licensee, Konami for video
games, a publishing deal with Hyperion Books for Children, and an apparel deal
with Extreme Concepts.

MGM Studios Aligns with Media Services Concern

Metro-Goldwyn-Mayer Studios Inc. and Corbis inked a deal to leverage MGM's
movie moments. Corbis now will be able to license MGM's motion picture and
still image library for editorial and commercial use on a global basis. In
addition, Corbis' advertising and editorial clients worldwide can license
moments from films such as the Rocky series, The Pink Panther series, the James
Bond series, Legally Blonde, Fargo, and Silence of the Lambs, as well as MGM's
film library of more than 4,200 titles.

eFashion Solutions Takes Elvis to the Web

Elvis Presley Enterprises signed on eFashion Solutions, LLC, to manage the
global Web retailing for officially licensed and trademarked products. eFashion
Solutions, LLC, will be responsible for the worldwide Web marketing and Web
retailing for Web, catalog, and fan club sales for all merchandise that bears
the trademark, likeness, and image of Elvis. Over the next 18 months, the
company plans to enhance the business by leveraging its international platform,
including accepting foreign currency and providing faster, less expensive
shipping to fans from more than 120 countries.

Avirex Joins Forces with Kids Headquarters

Avirex, known for its aviation/military-inspired leather outerwear and
sportswear, entered into a multi-year, multimillion dollar license agreement
with Kids Headquarters. A collection of sportswear and outerwear for boys will
debut this holiday season in the U.S. with girls to follow shortly after.

Two New Properties to Ring True with Mobile Users

Smartphones Technologies, Inc., signed a mobile content agreement with G
Studios, LLC, to license Earth 2 Jane and Chosen Girls, two new lifestyle
brands targeting teen and 'tween girls. Smartphones Technologies will enable
wireless customers to download Earth 2 Jane wallpapers, ringtones, ringback
tones, animations, and video clips to their mobile phones. Smartphones will
create licensed Earth 2 Jane and Chosen Girls mobile content and distribute it
to interested wireless carriers and content providers worldwide.

Russ Berrie Signs Spirited New Deal

Russ Berrie and Company, Inc., will create The Good News Bears,
Scripture-inspired gifts designed by artist Amy Wulfing and licensed
exclusively by OTay! Inc. Wulfing's designs will be distributed through Russ'
retail partners, as well as members of Christian Booksellers Association (CBA),
which serves the Christian retail channel in more than 50 countries around the
world. First products will be in stores in October.

Avent Joins WBCP in VP Role

Warner Bros. Consumer Products named Lisa Avent vice president of worldwide
marketing. In her new position, Avent will handle all facets of marketing
related to the Looney Tunes and DC Comics brands. Additionally, she will
oversee the regional marketing responsibilities for Latin America and

Licensing Fact: Did you know that
Licensing 2005 International boasted a 15 percent increase in attendance over
last year? That means 23,000 people attended this year's show. To see photos,
go to www.licensingshow.com and
click on the photo gallery link on the home page.

LINK Las Vegas-Networking with the Best of the Best
Are you a leading retailer, licensor,
licensee, or licensing agent looking for quality face time with your counterparts?
LINK sponsors MAGIC, NPD Group, and The Doneger Group will help attract the
industry representation to make it happen. LINK is the perfect opportunity for
the "who's who in licensing" to network in a dynamic, yet relaxing
atmosphere-August 31 to September 1 at the Bellagio. Running concurrently with
the last 1 1/2 days of MAGIC Marketplace, LINK Las Vegas will focus on the
challenges and opportunities of brand licensing in the fashion and
entertainment worlds. For information on sponsorship, speaking, and attending,
visit our Website. Registration now is open at http://www.linkconference.com.

Brand Your Magic in August

No matter what property you license, you fit into fashion. And in August,
License! weaves together stories on sports and fashion, bringing all to life at
LINK in Las Vegas. As the official licensing publication of MAGIC Marketplace,
License! has more show distribution than any other industry magazine. In
addition to MAGIC Marketplace, we distribute August License! at LINK Las Vegas
and Action Sports Retailer. Our Xtension supplement focuses specifically on
building fashion brands and offers exposure via company profiles. For more
information on advertising in August License!, contact Steven Ekstract at (212)
951-6684 or sekstract@advanstar.com.

Submit Licenses Granted & Available Now Online

License!'s License! Finder allows you to submit licenses granted and available
now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
e-mail: mailto:agrala@advanstar.com.

For more information on LINK, visit http://www.linkconference.com.
For more information on licensing news and features, visit License! magazine's
Website, http://www.licensemag.com.

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