Weekly E-News, Issue #100, March 8, 2005




Signs New Heavyweight Deal

Everlast Worldwide Inc. formed a strategic merchandise, licensing, and
equity alliance and agreement with Contender Partners LLC, formed by Mark
Burnett Productions and DreamWorks LLC, and Foot Locker for The Contender
airing in November on NBC. As part of the agreement, Everlast will be
the series’ exclusive supplier of equipment, activewear, T-shirts,
and shoes. In addition, Everlast will unveil a Contender hangtag branding
campaign for a line of Everlast sports apparel, shoes, and equipment,
which will be sold exclusively in Foot Locker stores and available this
October. The Contender is a new unscripted drama about the lives of 16
boxers who will be mentored by Sylvester Stallone and Sugar Ray Leonard
as they compete for $1 million.

Cookie Jar Entertainment Inks Distribution Deal
Cookie Jar Entertainment signed its first back catalog deal with Direct
Source Special Products, Inc. As part of the deal, Direct Source will
distribute more than 50 home entertainment/DVD titles in the U.S. and
Canada including kids’ titles Little Lulu, Lassie, and Are You Afraid
of the Dark, along with several family movies and miniseries such as The
Million Dollar Babies and The Sleep Room. Depending on the available rights
for each country, Direct Source will handle home entertainment/DVD distribution
for U.S., Canada, or both markets. First titles are due at retail in first
quarter 2005.

New Property Goes Lunar
Alliance Atlantis Communications Inc. secured sales to BBC and CBeebies
(UK), ZDF and Kika (Germany), ABC (Australia), and Discovery Communications
(Pan Latin America) for stop-motion animated series Lunar Jim. These deals
are in addition to previously locked agreements with Canadian broadcasters
CBC, SRC, and BBC Kids. The preschool series from Alliance Atlantis and
Halifax Film Co. transports viewers onto the moon where Jim and his friends
encounter and solve problems with persistence, creativity, and cooperation.
Following the premiere on CBC, Lunar Jim will roll out around the world
in early 2006.

International Broadcasters Embrace Maya & Miguel
Scholastic Entertainment expands Maya & Miguel into international
markets, signing deals with networks including BBC in the UK, Cartoon
Network Latin America, NOGA in Israel, ABS-CBN in the Philippines, and
Luk International in Spain and Portugal. The five international broadcasters
acquired all 65 half-hour episodes of the series.

Disney Imprint to Helm Betty & Veronica Publishing Push
Archie Comics Entertainment, LLC, tapped Miramax Books/Hyperion Books
for Children as the master publishing licensee for the Betty & Veronica
franchise. As part of the deal, Miramax Books/Hyperion Books for Children
will publish a range of themed lifestyle books aimed at the ’tween
and teen markets, including titles focusing on fashion, fitness, beauty,
music, and boys. The first titles in the multi-book deal will be released
spring 2005.

New Precious Moments Deal on the Table
Gibson USA Inc. partnered with United Media on a new line of Precious
Moments tabletop items. The late spring launch will include dinnerware
in ceramic, stoneware, porcelain, china, stonelite, dolomite, and plastics.
Consumers also will find coordinating drinkware, serveware, flatware,
woodenware, and accessories.

Viewtiful Joe Headed for North America
Geneon Entertainment acquired the North American merchandising, TV, and
home entertainment rights to TV TOKYO Medianet, Inc.’s Viewtiful
Joe. Geneon Entertainment will expand the property with toys, action figures,
clothing, publishing, food and beverages, electronics, and more. In addition,
the company currently is in talks with children’s television networks
and programming blocks to secure broadcast distribution and also will
release the Viewtiful Joe series on DVD. Based on the PlayStation 2 and
GameCube console games developed by Capcom Co. Ltd., Viewtiful Joe is
a combination of Japanimation and American comic-style character design.
The property already has a successful TV series and licensing program
in Japan.

Diamond Select and Art Asylum Align on Star Trek
Diamond Select Toys & Collectibles, LLC, partnered with Art Asylum
Inc. to produce all future Star Trek products. The alliance will transfer
responsibilities such as marketing, sales, and distribution to Diamond
Select Toys, while Art Asylum will maintain sculpting and design duties.
First figures will come from Star Trek: The Next Generation series, with
plans for releases based on other Star Trek series, as well.

American Idol Attracts New Licensees
FremantleMedia Licensing Americas, the licensing division of FremantleMedia,
expanded its American Idol franchise by signing deals with Prime Entertainment,
Inc.; Penguin Group (USA), Inc.; Del Pharmaceuticals, Inc.; and Disguise
Inc. Prime Entertainment will create a line of digital video cameras that
allow users to edit music and video footage and add special effects and
stock footage from the American Idol show. Penguin Group plans an American
Idol edition of Mad Libs. Del Pharmaceuticals, Inc., will come to market
with an oral-care line of toothpaste and toothbrushes, while Disguise,
Inc., will create costumes and costume accessories, including body glitter,
wigs, tiaras, boas, and mock headsets.

Guinness World Records Builds U.S. Licensing Presence
Guinness World Records will bring its alternative publishing strategy
to the U.S., securing new deals with Scholastic, Penguin Putnam, and Time
Inc. Home Entertainment (TIHE). The program is targeted at its core audience
of 7- to 14-year-olds and will utilize records from its database of 40,000
records to combine key subjects with existing book formats including such
Scholastic titles as “Fearless Feats,” dedicated to flight-related
records, and “Wild Lives,” including records relating to wildlife.
There also is a Mad Libs format available with Penguin Putnam and two
new formats from TIHE including a “Girls Book” devoted to
female-inspired records and a “Who Wants to be a Record Breaker”
starter book with an on-pack stopwatch. Plans also are in the works to
bring the soon-to-be-50-year-old brand into television, DVDs, mobile phones,
and more.

City of New York Licensing Opportunities
NYC Marketing, the official marketing office of New York City government,
announces the establishment of its citywide merchandise program by offering
licensing rights to major merchandise categories, including all classifications
and products in adult apparel (including headwear); children’s apparel;
souvenirs; home furnishings; school, home, and office products; and replica
vehicle categories, as well as licensing representation outside North
America. Additionally, NYC Marketing, in an effort to provide licensed
products in the widest variety of classifications possible, is looking
to identify organizations that can enhance and expand the city’s
merchandise selection. The new licensing program allows the city to offer
rights to its collective intellectual property, and will represent and
promote the city’s agencies including the FDNY; NYPD; Department
of Parks & Recreation; Taxi & Limousine Commission; Department
of Sanitation; Department of Transportation; and the Mayor’s Office
of Film, Theatre, and Broadcasting. Organizations are invited to visit
www.nyc.gov/marketing/licensing for more information and to download a copy of this opportunity.

It’s Showtime
Registration is open to Licensing 2005 International Show, June 21-23,
Jacob Javits Convention Center, New York City. Preregister now for FREE
Exhibits Admission—a $100 savings—by clicking on https://www.showreg.net/LSI2005 or call (800) 331-5706 (8 a.m. to 7 p.m. CST, Monday through Friday).
Preregister for Licensing 2005 International today to access brands and
properties from every major consumer category available for product extension
and retail and promotional programs in one place, at one time. For complete
show details, including a list of exhibitors, visit www.licensingshow.com
Make Sure You’re Listed in the License! Black Book
The 2005-2006 License! Black Book provides complete listings and contact
information for top licensors, licensees, retailers, licensing agents,
international agents, promotional partners, consultants, designers, and
PR firms. It’s a handy reference guide to search for industry resources,
and it’s sent free of charge to 10,000 top retailers. If you haven’t
already submitted your free listing for the Black Book, please do so by
March 21 by clicking here http://www.licensemag.com/licensemag/static/staticHtml.jsp?id=145403 You’ll also see information on getting more exposure in the Black
Book via a multitude of advertising opportunities.

Make an Impact in License!’s Leading Licensors Issue
License! magazine’s April 2005 issue features an inside look at
today’s leading licensors, along with their most recent worldwide
sales of licensed merchandise. It provides retailers with the insights
they need to uncover new business opportunities for the year ahead and
is a year-long “keep and save” issue that works hand in hand
with the License! 2005-2006 Black Book. Advertising in April License!
will have repeated impact and keep your company top-of-mind with prospects
and customers all year long. Call Steven
at (212) 951-6684 today to reserve a preferred position.

For more licensing news and features, visit www.licensemag.com For more information on New York City government licensing opportunities,
visit www.nyc.gov/marketing/licensing