Peppa Pig Goes Green: How Muddy Puddles Can Inspire Cleaner Seas | Brand Licensing Europe 2022

License Global

September 20, 2022

Session Details

Date: Sep 20, 2022

Time: 17:00 UTC

Duration: 45 minutes

The Peppa Pig campaign celebrating World Oceans Day, in partnership with Cleaner Seas Project, is just one example of how Hasbro is building a brighter future for its fans. Products of Change speaks with Hasbro, along with retail partners George at Asda, to explore what it takes for brands to truly embrace a global sustainable shift and how a roster of characters and intellectual property can inspire, motivate and educate.

Speakers:

  • Catrina O’Brien, Head of Retail EurAsia - Licensing Consumer Products,

    Hasbro

    • Helena Mansell-Stopher, Founder & CEO,

      Products of Change

      • Bryony Rodda, Buying Advocate- BT GIRLS,

        George House

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