The Peppa Pig campaign celebrating World Oceans Day, in partnership with Cleaner Seas Project, is just one example of how Hasbro is building a brighter future for its fans. Products of Change speaks with Hasbro, along with retail partners George at Asda, to explore what it takes for brands to truly embrace a global sustainable shift and how a roster of characters and intellectual property can inspire, motivate and educate.
Speakers:
Catrina O’Brien, Head of Retail EurAsia - Licensing Consumer Products,
Hasbro
Helena Mansell-Stopher, Founder & CEO,
Products of Change
Bryony Rodda, Buying Advocate- BT GIRLS,
George House
