Webinar: 7 Steps to Find the Best License

At A Glance

Wednesday, November 2nd
12:00pm ET

In this webinar, you will:

Learn to distinguish between "excellent” and “best” licenses, using a brand health tracker, to go beyond simple sentiment analysis.
Discover specific analytics for cutting-edge sales prediction.
Learn about the current entertainment licensing trends that will influence your decision-making.

Selecting the best license for your product can be a challenge when you consider the rapid changing pace of fads, trends and phases that consumers – particularly the youngest ones – experience. For entertainment-led brands, that is what makes them in particular so attractive for brand extension.

Join Philippe Guinaudeau, CEO of The BrandTrends Group, for an in-depth look at the seven steps to predict what license will perform best for you at retail.

Using insights from BrandTrends' ground-breaking research acquired from more than 40 countries, this webinar will show you how to choose the right license in a world where consumer preference is changing rapidly.