Bad Egg Co., Panini America Partner on Web3 Trading Card

Bad Egg Co. and Toikido have teamed up with Panini America in a multiyear agreement to launch physical Bad Eggs trading cards. Panini is bringing its expertise into the Web3 world with a blend of physical and digital collectibles. This partnership reflects its commitment to evolving the collectible market while staying true to its roots. 

Panini America, known for pushing the boundaries of the trading card industry, has been at the forefront of incorporating Web3 technologies, and this partnership with Bad Egg represents a natural extension of that innovative spirit. By bringing Bad Eggs to life in physical form, Panini America and Toikido set the stage for a new era in trading cards, where the physical and digital realms intersect.  

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” says Darran Garnham, chief egg, executive officer, Toikido. “This partnership marks a significant step in our journey to merge physical and digital realms, offering something truly unique to our global community.”  

“Partnering with Toikido on the Bad Egg Co. trading cards is an exciting new chapter for Panini,” says Mark Warsop, chief executive officer, Panini America. “We’re cracking open a new era of collectibles that embrace the innovative spirit of Bad Egg Co., creating experiences that resonate with fans in fresh and unexpected ways. We have been looking for unique and compelling IP in the entertainment/pop culture space and Bad Egg Co. delivers on that with its unique story lines and characters. This collaboration underscores Panini’s commitment to blending tradition with cutting-edge innovation.”  

The Bad Eggs trading cards will feature characters never seen by the global Bad Egg community, offering a fresh dimension to the IP. With exclusive designs and unique collectibles, these cards will appeal to seasoned collectors and newcomers alike, redefining the boundaries of trading cards. The initial rollout of the Bad Eggs trading cards will launch on the Panini Instant platform at Paniniamerica.net where trading card fans and the Bad Egg community can collect cards.