Warner Bros. Consumer Products EMEA has partnered with apparel retailer TV Mania to create a series of clothing lines based on the Superman brand.
TV Mania plans to design apparel collections for adults, teens, children and babies that will be introduced to all retail levels from mass market to the mid- and high-market, with custom-made designs for each retailer.
Product will begin arriving at European grocers and fashion retailers in the early 2013 with the range available at retail across the EMEA region in spring/summer 2013.
TV Mania’s first collection will include a line inspired by Man of Steel, the upcoming Superman action-adventure film set to be released on June 14, 2013.
“At TV Mania we look for licenses that have the power to expand across categories and countries and that address multiple target groups,” says Monika Albers, licensing manager, Europe, TV Mania. “Superman is just right for this purpose–a classic brand well known by our customers and that builds on a successful history and merchandising line-up.”
TV Mania is already a strategic partner of WBCP, selling fashion lines under the Batman license.
“A market leader in their field, TV Mania has a proven track record of taking classic entertainment power brands like Superman and adapting them to fit current fashion trends for all ages and all demographics,” says Bruno Schwobthaler, senior vice president sales and business development, WBCP EMEA. “We’re really excited about the collections that they are preparing to take to market.”